When it comes to ice cream, not only is it important that the delicious treat is packed with flavor, but it’s an added bonus when the designs that make up the packaging are full of flavor, too! Last year, graphic artist Jade Purple Brown worked with Häagen-Dazs during their Tastemakers program. The goal was to help the brand find its footing across platforms like Instagram. View this post on Instagram A post shared by Jade Purple Brown (@jadepurplebrown) At the time, she worked alongside the team to launch #ThatsDazs, an initiative used to bring more visibility to underrepresented communities and the work of creatives who dream big much like the Brooklyn artist. This year, her role has elevated. As the popular ice cream brand prepares to launch its new national collection of ice cream starting today (April 19), Jade is now behind the designs for the “City Sweets” collection — ice cream that’s inspired by renowned street foods like soft pretzels, waffles, churros, and more.