Allen Iverson grew up loving Jordan shoes, and he almost could have signed with the brand. During an interview with Complex, the basketball legend expresses feeling enamored with Michael Jordan and always desiring to sport his shoes. Little did the Hampton, VA, native realize, he would not only grow up to land his own shoe deal before his rookie season in the NBA but he would be in talks for a signature sneaker with the Jordan Brand. Sports Illustrated mentions that when Iverson was drafted to the NBA in 1996, he caught the attention of every major sneaker company. The Jordan Brand even created a prototype named after Iverson’s nickname “Bubba Chuck” to entice him. Had he signed to the Jordan Brand, he would have became its first signature athlete, Sports Illustrated reports. However, Iverson found Reebok to be the most convincing in its pitch. “Remember that like it was yesterday because that was a big decision for me,” Iverson told Complex. “Just looking back on it, I feel good...

Shaquille O’Neal and Reebok have reunited!

Allen Iverson has formed a new partnership.

When people make it to a certain point of their lives and obtain a specific level of success, like clockwork, distant cousins, estranged friends, and former associates all show up out of nowhere. When this happens, the phrase “you weren’t with me shooting in the gym” usually enters the chat. Well, Allen Iverson must’ve had a community center-sized gym full of people while he was working his way to the top because, according to reports, many folks wanted a piece of the NBA legend’s success. When you think of legendary point guards in the NBA, Allen Iverson comes to mind. From his iconic braids to his athletic prowess, AI is a cultural icon on and off the court. Born June 7, 1975, Allen Ezail Iverson was drafted as the No. 1 pick in the 1996 NBA draft by the Philadelphia 76ers. He would spend 14 seasons in the NBA, appearing in eight NBA playoffs, and end his career with 26.7 points, 3.7 rebounds, and 6.2 assists per game. With great athletic ability, on-court performances yield big...

There’s no question that Allen Iverson is a basketball legend. Over the course of his career, he earned the title of one of the greatest of all time, and amassed millions of dollars doing so. Iverson consistently lead his teams into the NBA playoffs, once to the NBA Finals, and was even named League MVP (Most Valuable Player) in 2001. Unfortunately, according to Celebrity Net Worth , Allen Iverson’s current nest egg sits at a paltry $1 million. While this figure may seem like retirement money to you or I, $1 million is clearly a low sum for an NBA legend of Iverson’s stature. So how did this happen? Reportedly, Allen Iverson underwent a series of life challenges and poor financial planning , leading him to blow through his entire $200 million fortune in less than two years, leaving many basketball fans to presume that Iverson is struggling for money to this day. Luckily, this is not the case, and NBA fans will be happy to learn the true story of how Iverson lost it all, and was able...

These athletes turned entrepreneurs are ready to drop new heat in the cannabis space. As AfroTech previously told you, NBA players Al Harrington and Allen Iverson joined forces to launch cannabis, product, and merchandise through Harrington’s Viola brand. The multi-year partnership must be doing well as the pair are broadening their reach to Detroit, MI. “I’m excited to continue the partnership with my brother Al and bring our newest strain to Detroit,” said Iverson, according to a press release. “Everything I do is for the fans, and this is no different.” Customers can experience Viola’s hybrid strain, IVERSON ’01 influenced by Durban, Gushers, and Runtz. The pre-rolled and packed cannabis offering will be released in limited amounts and available throughout dispensaries across Michigan. The year of the MVP. Iverson ‘01 🏆 March 25th https://t.co/MlUp9HQYKA pic.twitter.com/eWwgfcc376 — Viola (@Violabrands) March 15, 2022

Technology continues to change the world of sports as we know it, and Reebok recognizes that. For years, access to sports facilities has not been the norm for children in underserved areas often pushing them to reinvent the wheel when it comes to playing some of their favorite games. Now, Reebok is equipping those same communities with the resources that they need to play big thanks to augmented reality (AR) technology tools. Courting Greatness is a FW21 basketball campaign that was launched by the company in late July that uses technology to provide a real-world environment of playable basketball spaces where they may not exist. Photo courtesy of Reebok “Technology is undeniably just part of the fabric of our culture now,” said Inga Stenta, Head of U.S. Marketing for Reebok in an exclusive interview with AfroTech. “As you see things continuing to evolve and move, it is becoming more and more connected to the sports space. What we are really trying to do in this situation is...