This City Is Next On Al Harrington And Allen Iverson's Quest To Change The Cannabis Industry
Photo Credit: Viola

This City Is Next On Al Harrington And Allen Iverson's Quest To Change The Cannabis Industry

These athletes turned entrepreneurs are ready to drop new heat in the cannabis space.

As AfroTech previously told you, NBA players Al Harrington and Allen Iverson joined forces to launch cannabis, product, and merchandise through Harrington’s Viola brand. The multi-year partnership must be doing well as the pair are broadening their reach to Detroit, MI.

“I’m excited to continue the partnership with my brother Al and bring our newest strain to Detroit,” said Iverson, according to a press release. “Everything I do is for the fans, and this is no different.”

Customers can experience Viola’s hybrid strain, IVERSON ’01 influenced by Durban, Gushers, and Runtz. The pre-rolled and packed cannabis offering will be released in limited amounts and available throughout dispensaries across Michigan.

Allen Iverson To Attend Meet And Greet At Five Shops

In addition, Iverson is set to make an appearance at five cannabis shops in the metro Detroit area Friday, March 25, 2022.

“We’re excited to launch IVERSON in the Michigan market with 70+ valued partners. Although we would’ve loved to visit every location, with scheduling we had to narrow it down to a handful. We look forward to everyone trying ‘01 and meeting Chuck and I at the in-stores” said Viola CEO, Al Harrington, in a press release.

We will most likely see Harrington’s cannabis brand expand in more regions throughout the coming years. As AfroTech previously reported, in January 2022, Viola closed a $13 million equity round to support expansion in new markets.