Whether rap fans agree or not, one thing that cannot be disputed is Nicki Minaj’s commercial success.
A proud native of Trinidad and Tobago, Minaj took the rap game by storm with explosive creativity, catchy lyrics, and bass-pounding beats. While the 41-year-old entered the game with mixtapes and songs that still get the people moving, many Hip-Hop enthusiasts would argue that her verse on Kanye West’s “Monster” set her apart.
Like her song “Starships,” Nicki Minaj’s career has catapulted her into chart-topping levels and garnered her uncanny influence. According to Billboard, Nicki Minaj has produced three No. 1 hits and had 23 of her songs become top ten singles.
Her 2022 single, “Super Freaky Girl,” made history for the rapper. Billboard reports that “The track is Minaj’s first Hot 100 No. 1 as an unaccompanied artist and her third overall.” This was also the first time a Hip-Hop song by a solo woman would chart this way since Lauryn Hill’s “Doo Wop (That Thing)” in 1998.
Minaj has become the world’s wealthiest female rapper with a career spanning over a decade. Her ability to command six figures for a featured verse is part of this wealth. According to Audacy, Nicki Minaj charges $250,000 for a guest verse, stacking significant coin each time her voice appears on a hit song.
Her impact and influence don’t end there. AFROTECH™ previously reported that Nicki Minaj is a playable character in the most recent version of “Call of Duty.” She is also the face of a signature line of chips with Rap Snacks. Plus, she nearly broke the internet in 2021 after posting a picture of a pair of pink Crocs, causing a significant spike in sales from the brand.
With so much power and influence, it makes sense that Celebrity Net Worth estimates that the “Beez In The Trap” rapper has a net worth of $150 million.
Although Nicki Minaj is best known for her rap prowess, it is evident that she has diversified her earning potential. Let’s dive into the many ways Nicki Minaj has built her empire.
Music
Since signing her record deal in 2009, Nicki Minaj has built a significant part of her fortune on Billboard-topping hits and millions of album sales.
Some of her albums include “Pink Friday,” “Queen,” and her most recent body of work, “Pink Friday 2.”
In addition to having best-selling albums and going on tour, Minaj is a success behind the mic as the owner of a record label.
Although the name has yet to be confirmed, initial signees include Nana Fofie, Tate Kobang, Rico Danna, and London Hill.
Film And Television
Nicki Minaj has been known to take her talents from the music studio and bring them to television and film.
In 2013, Minaj earned $12 million as a judge on season 12 of “American Idol,” according to Yahoo.
“One thing I learned along the way in business is the necessity for you to be unapologetic about asking for how much money you deserve,” she told TIME, who named her as one of the most influential people in 2016.
Nicki Minaj has notable acting credits, including her voice work in “Angry Birds 2” and “Ice Age: Continental Drift.” She also had a supporting role in the 2016 film, “Barbershop: The Next Cut.”
Endorsements
Outside of television and film, much of Nicki Minaj’s wealth has been made through endorsement deals. According to Insider, the Hip-Hop mogul has been able to shatter some proverbial glass ceilings with popular brands.
In 2012, Minaj inked a seven-figure deal with Pepsi to debut a new beverage. In the same year, she cashed in with brands like as Beats By Dre, M·A·C Cosmetics, and Adidas.
Minaj also added to her investment and endorsement portfolio by becoming an investor, advisor, and global ambassador of MaximBet, a sports betting platform.
Investments In TIDAL
Based on a 2019 report from Business Insider, Nicki Minaj owned a 3 percent stake in TIDAL.
According to AFROTECH™, when Jay-Z sold TIDAL to Square for $302 million, she held a shareholder stake in the streaming platform, along with other music industry titans.
