Rapper 2 Chainz is expanding his business ties in the cannabis space through a new partnership with a fellow Black-owned business.
GAS Cannabis — a premium brand launched by 2 Chainz back in 2018 — is now teaming up with direct-to-consumer cannabis lifestyle technology platform CampNova in an exclusive partnership, a press release reports.
As part of the partnership, CampNova will serve as an exclusive delivery and sourcing partner for Gas Cannabis to provide an easier and elevated shopping experience for consumers looking for quality cannabis products.
“CampNova combines all the online shopping experience and technology of Amazon for shopping, UberEATS for fast delivery and FashionNova for influencer lifestyle,” CampNova co-founder and chief marketing officer Emery Morrison said in a statement, “all in one centralized location.”
“Adding Gas Cannabis to our menu is a reflection on our access to high-level individuals,” he adds, “and the ability to create solid partnerships that cut out the middleman and focus on customer experience. We are able to do that through our partnership with 2 Chainz and other people in the industry, as well.”
According to 2 Chainz, his decision to forge this new alliance is an effort to continue supporting Black-owned cannabis businesses that are already scarce in the industry.
“I know quality GAS by the look, the feel, the smoke,” 2 Chainz shared in a statement in regards to his brand, “and now because of our partnership with CampNova, you will too.”
2 Chainz has been an active investor outside of the music industry, backing companies like Turo — a peer-to-peer car sharing company dubbed the “Airbnb of cars” — and teaming up with YouTube to give back to fellow HBCU-grad entrepreneurs through a formal fund. His YouTube series included five episodes that fielded pitch ideas from various business owners, awarding $55,000 to the best concepts.
As far as the cannabis industry goes, the Atlanta rapper was also featured in Jay-Z’s “High Tales” digital cannabis video series earlier this year alongside other Hip-Hop staples such as Jadakiss, N.O.R.E., The-Dream and more.