Snoop Dogg has plans to take Death Row Records to the next level.

As AfroTech previously reported, the rapper is now a label owner. And, we must say he is not taking the role lightly as he recently announced Death Row Records would become the first label in the metaverse. Plus, that’s not all the rapper has in store.

During a recent Drink Champs interview, Snoop Dogg revealed he will be attempting to give Apple Music, Spotify, and Amazon Music a run for their money by launching a streaming platform and app for Death Row Records.

“First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop Dogg said. “And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels, so what I wanted to do is snatch my music off, create a platform which is something similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and then the music, in the meantime, will live in the metaverse.”


Snoop Dogg Has Plans For Death Row Records

It’s already been reported that Snoop Dogg snatched music from Death Row Records from streaming services due to the infamous low payout for artists.

Now, it seems Snoop Dogg plans to disrupt the industry norms by laying out a new blueprint. His new blueprint may be one that artists should pay attention to as his recent album made $21 million after launching in the metaverse after just one day, Billboard reports. So, one could say that venturing away from traditional streaming services to build within the Web3 space could prove to be beneficial.

“And now, when they finally decide to put some respect on their streams, ’cause nobody in here can tell you what a stream adds to. It’s a fraction of a penny — it’s a third of a penny,” Snoop Dogg said. “You can get a hundred million streams and you don’t make a million dollars…You want me to keep giving you my music, but somebody making the money and it ain’t me, and I can’t afford to keep doing that.”

He continued: “I want to create an avenue to where I can show people how to not always have to go through the slave trade, but create our own trade where we’re engaging with our own fans that’s buying our music, that’s making money off of the music, and then making us money off of the music by it being traded and sold.”