TruSo, a Black-owned social networking app, has come out the gate swinging.
In a press release announcement, it was revealed that the new app — backed by the likes of Sway Calloway, Kareem Grimes, Terrell Owens, and Miki Barber — is poised to solve the challenges posed by audio-only apps like Clubhouse.
And for that reason, the founders are promising that their new app will “disrupt” Clubhouse in a way no other app could before.
“I believe in the power of community— especially cultural communities. As it relates to the Black community, the entire world has witnessed what we can accomplish when we join together behind a cause—we create a phenomenon. Now, we are introducing a social community that is built and funded by Blacks for Blacks and has monetization built-in so that everyone wins,” said Matthew Newman, the founder and CEO of TruSo, in the press release announcement. “Those who use the app should also benefit financially. That’s what we’ve built.”
Designed to empower and advance personal and career aspirations, TruSo includes a content calendar that engages prominent individuals within several categories such as, Arts & Culture, Business & Marketing, and more.
Sway Calloway from SwaysUniverse/Bolo Ent, said his partnership with the app was a strategic one, and one that he felt others would be able to use very well.
“I got involved with TruSo because this technology is truly disruptive in the social networking space,” he said.
“Matthew has a clear vision and go-to-market strategy. I’ve worked with him on other projects, so I’m well-aware of his business acumen, and I welcomed the opportunity to get involved,” said Kareem Grimes, an actor and startup entrepreneur himself.
Upon launch — and unlike Clubhouse — TruSo will be available for both Apple and Android users.
The app is free and individuals who join the waitlist in July will receive a complimentary six-month premium membership. Sign up at JoinTruSo.com and enter the referral code TruSoPR21.