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After Becoming The First Active College Basketball Player On NBA 2K, Duke's Paolo Banchero Inks An NIL With Yahoo Sports

With name, image, and likeness (NIL) deals knocking on the doors of various student-athletes across the nation, many are securing new business ventures. And, next up is Duke University forward Paolo Banchero. The college athlete has scored a NIL deal with Troika Media Inc. and Yahoo Sports. According to a press release, the collaboration was initiated to advance their Tourney Pick’em bracket game. Joining Banchero is a freshman by the name of Chet Holmgren from Gonzaga University, and both athletes will become co-ambassadors. In addition, Banchero and Holmgren will be featured throughout social and digital content campaigns across their personal social media channels. “Yahoo Sports is one of our most longstanding and important clients,” said Aaron Sapiro, Troika’s Senior Account Director for Sports, according to a press release. “From our first project together nearly five years ago, they’ve consistently tasked our collective team to challenge the status quo and push evolution. We...

Mar 5, 2022