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Global E-Commerce Platform Wish Launches $2M Fund For Black-Owned Businesses

Wish — one of the largest and fastest-growing global e-commerce platforms — has made a full commitment to Black-owned businesses and entrepreneurs in the form of a $2 million fund. Wish’s Local Empowerment Program is dedicated to supporting independent Black businesses financially during this time and has shared that it plans to distribute grants to nearly 4,000 Wish Local small business partners. “This is something we’ve wanted to do for some time but the COVID-19 pandemic crisis and the Black Lives Matter movement has really fast-tracked our mission,” said Hassan Yahya, VP of Experience at Wish, in a statement . “The Wish Local Empowerment Program provides a starting point for us to support independent, black-owned businesses who are often denied government aid and lack other financial resources to fall back on.” He also shared that “by joining the Wish Local network, we can help black-owned businesses tap into the growing demand for e-commerce, as well as diversify their core...

Njera Perkins

Oct 1, 2020