It’s no secret that Black culture runs the world. We possess a secret sauce that is often replicated but can never be duplicated because no other culture in the world does it quite like we do. From fashion to music to food, Black culture is at the forefront of many industries. However, representation is not always up to par, especially when it comes to technology. This week, AfroTech’s Will Lucas is joined by Tristan Walker, the founder and CEO of Walker & Company, which includes brands like Bevel and FORM that are specifically designed to meet both the health and beauty needs of people of color. No stranger to being a founder, Walker is also the board chairman and founder of CODE2040, the company that matches high-performing Black and Latinx graduate and undergraduate coders and software engineers to Silicon Valley startups for internships to jump-start their careers. During the Black Tech Green Money episode, Walker discusses the imprint he’s managed to make on Silicon Valley, the...

To round out season 1 of AfroTech’s Black Tech Green Money podcast, host Will Lucas sits down with Tristan Walker, founder & CEO of Walker & Company Brands (Bevel, Form). Along with Walker & Co, Tristan Walker is also a member of the Board of Directors of Foot Locker, Inc. and Shake Shack . Walker starts the interview by discussing his decision to plant his roots in Atlanta, the mecca of Black entertainment and rising Black entrepreneurship. @tristanwalker Instagram He says confidently, “Before Walker and Company, I am a Black man. I am a Black father and I am a Black husband. So, every decision I make is in line with my personal values, which happen to match my company’s.” It goes without saying that Black culture drives the needle of what’s considered popular or successful. However, for many years, white corporations had a monopoly on products made for people of color. Walker took a moment to speak to the importance of developing products for African Americans by African...

Startup expert and business mogul, Tristan Walker started his entrepreneurial career in Silicon Valley in 2009. As the head of business for the tech company, FourSquare, he propelled the company to new heights by securing 300 merchant partnerships with brands like American Express and BravoTV. He then went on to launch his own brand, Walker & Co. , where he focuses on providing grooming products for people of color. In the midst of his success, Walker decided to leave the diversity lacking tech hub of Silicon Valley and move south to Atlanta, Georgia. After Walker & Co. merged with Procter & Gamble in 2018, Walker felt it was time to move his brand and his family to an area that would foster a more conducive environment for a successful Black business and afford more opportunities for his family. “It was important for us to be in a place that’s more diverse than the places that we were,” Walker told NBC News . The lack of opportunities for Black tech professionals in Silicon Valley...

We’ve talked about Tristan Walker and his startup , Walker, and Company as one of our favorite Black-owned startups. Their custom hair care line, Form , which focuses on Black women’s natural hair, has been wildly popular. On Monday, Walker and Company announced its additions to its product line BEVEL. BEVEL is a line of grooming products designed specifically for Black men. Previously, the collection consisted of the BEVEL Beard Balm, Trimmer, and T-Blade. Now, they are offering BEVEL Body, and BEVEL Hair, Skin, and Shave collections. In total, they have launched 11 new products — including a beard softener, a face serum, and an exfoliating bar soap —  that will offer head-to-toe grooming options for Black men. The line has even gotten some good publicity from celebs like Steve Harvey. In 2018, the company was acquired by Proctor and Gamble and set up shop in Atlanta, GA. With the new expansion of their product line, we can’t help but get excited to see what’s next for Walker and...