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When it comes to finding innovative ways to connect with fans, The Weeknd continues to be on top of it. According to a press release, the musician has teamed up with Binance — a cryptocurrency exchange company — for “the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.”
The Weeknd’s chart-topping hit “Blinding Lights” shattered records spending 90 weeks on the Hot 100 Chart. The accomplishment earned the three-time Grammy winner the top spot on Billboard’s Greatest Songs of All Time Hot 100 Chart, surpassing Chubber Checker’s classic hit “The Twist.” To celebrate, Autograph will be partnering with The Weeknd and Billboard to launch a limited edition NFT collection. “This collaboration highlights a momentous achievement and a very special moment in time for one of the most influential artists today,” said Julian Holguin, President of Billboard, in a press release provided to AfroTech. “We’re thrilled to celebrate that moment and translate the most quoted rankings in music to innovative, new formats. The digital trading cards and NFTs launched in partnership with Autograph will truly capture the excitement that ‘Blinding Lights’ inspires and allow fans to own a defining moment in music history.” As AfroTech previously told you, Autograph — the NFT...
Drake and the Weeknd are Canadian powerhouses that have made their presence globally known. The music icons will be sharing a new stage together at X University — set to be renamed Ryerson University by Jan. 31, 2022 — for a class titled “Deconstructing Drake and the Weeknd” in their hometown of Toronto. The course will be taught by Hip-Hop expert, podcaster and writer Dalton Higgins who serves as a music professor in residence at the school, NOW Toronto reports. View this post on Instagram A post shared by Dalton Higgins (@daltonhiggins5) “I was pushing Hip Hop Pedagogy in high schools, writing chapters and lesson plans for various hip hop textbooks,” Higgins said in an Instagram post. “But the real fun & deep learning has only really just begun as I’ll be teaching a course about two Toronto-born music titans; Drake & The Weeknd in early 2022.” He continued: “It’s time to get our Canadian rap & R&B icons recognized & canonized academically or otherwise. And it is CRITICAL for...
The Weekend is adding to his investment portfolio. A Chicago-based platform by the name of Songfinch has announced that its recent $2 million funding round was led by heavy hitters like The Weeknd, Atlantic Records chairman and CEO Craig Kallman, Reverb founder David Kalt, and co-manager of The Weeknd and co-founder of XO Records, Wassim “Sal” Slaiby. According to Digital Music News, the platform — which was co-founded by Josh Kaplan, co-manager and legal counsel for Doja Cat, John Williamson, Rob Lindquist, and Scott Kitun — allows fans to order personalized songs create d by professional musicians. Users can not only specify whether they’d like the song to mention the recipient’s name or the occasion at hand, but they can also select the preferred genre and mood of the song. From there, purchasers will provide personal information and details to allow the creator to craft the personalized track. Services typically cost $249 per work, but, per the company’s website , it is...
Just this week, the news arrived: Grammy award-winning artist The Weeknd is the performer for The Pepsi Super Bowl LV Halftime Show in 2021. To bring the big performance to life on the big day, executive producer Jesse Collins is now calling the shots. According to the LA Times , Jay-Z’s Roc Nation and Pepsi tapped Collins to produce the forthcoming show, and with this appointment, the EMMY-nominated creator becomes the first Black producer of the Super Bowl Halftime Show. “It is an honor to be a part of such an iconic show at such an important time in our history,” Collins said. “I am grateful to Jay-Z, Desiree Perez, the entire Roc Nation family, and the NFL for granting me this opportunity.” Collins is the CEO of his own entertainment company and has produced plenty of high-profile, star-studded events, including the Grammy Awards, the BET Awards, and CBS’ ”John Lewis: Celebrating a Hero” special. Collins’ new role is due in part to Roc Nation’s deal with the NFL, which was...
From viral meme videos to political influence , TikTok has been a trending topic for months. And now, fans of The Weeknd will open the popular social app for a history-making performance. In partnership with virtual entertainment company Wave , TikTok will host the Canadian crooner for its first-ever virtual reality concert, “The Weeknd Experience.” Set to perform songs from his latest album, “After Hours,” the Weeknd will be displayed as a digital avatar, with whom fans will be able to interact with him live during the show, says The Verge . “#TheWeekndEXP will gather everyone from all walks of life to create legendary memories through a combination of featured hashtag challenges, creative effects, and a must-see experience,” the release said. In addition, TikTok will raise money for The Equal Justice Initiative (EJI), a non-profit organization committed to “ending mass incarceration and excessive punishment in the United States.” NME reports that fans can purchase exclusive...