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The Jordan Brand
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Mitchell & Ness has officially appointed its next chief executive officer.
Aug 29, 2023
We see you, Petunia! According to Billboard , Teyana Taylor’s new collab with the Jordan Brand sold out within minutes.
Jun 2, 2023
After helping to lead Nike to greater heights, Sarah Mensah is taking on a new role.
May 26, 2023
Ahead of becoming the No. 1 NFL draft pick to the Carolina Panthers, Bryce Young signed a contract with the Jordan Brand, according to Sports Illustrated.
May 1, 2023
Kiyomi McMiller has made history with the Jordan Brand.
Feb 22, 2023
For nearly four decades, Michael Jordan’s deal with Nike has stood the test of time as one of the most dynamic partnerships.
Feb 2, 2023
The Jordan Brand has officially signed its first collegiate athlete. On Oct. 31, the company announced that Kiki Rice has become the Jordan Brand’s first name, image, and likeness (NIL) athlete. View this post on Instagram A post shared by Kiki Rice (@kiki.rice)
Oct 31, 2022
No matter how big the bag is, Michael Jordan is selective with his time, and rightfully so! The six-time NBA champion is not only a sports and cultural icon, but Jordan is also quite the businessman. I mean, when you look at Nike alone and the power his influence has had over the company, one can only imagine that people will pay to use the name and likeness of the former Chicago Bulls star.
Sep 26, 2022
It’s #GivingTuesday 2021, and Nike has awarded All Star Code with a $500,000 grant. The leading computer science nonprofit, also known as ASC, reported in a press release provided to AfroTech that this is the largest single donation it has received since its founding in 2013. The organization plans to use the grant award to scale its web development and leadership training programs for young minority men. “Addressing systemic racism in America requires urgent action and sustained engagement – and Nike is committed to both,” All Star Code Executive director Danny Rojas said in a press release. “We are so proud to be a part of this commitment and thankful to Nike for their fervent support.” ASC runs a free, six-week education program over the summer that’s supported by leading tech companies including Google and AT&T. The generous gift is part of Nike’s Black Community Commitment, which focuses on supporting organizations that center their work on social justice, education and...
Nov 30, 2021
Michael Jordan and the Jordan Brand continue to make power moves within the Black community. PR Newswire reports that the Oakland Black Business Fund (OBBF) has been selected as the inaugural recipient of Michael Jordan and the Jordan Brand’s Community Grant. The initiative is part of the organization’s Black Community Commitment Grant Program and will be used to fund OBBF’s mission to build peer-to-peer relationships within Black business owners, Black technical assistance providers and tech companies. OBBF aims to offer a sustainable growth model for underserved and under-funded businesses coming out of the Bay Area. “OBBF has had the opportunity to partner with some of the country’s leading companies and financial institutions to support Black entrepreneurs in the Bay Area while addressing systemic biases that perpetuate the funding gap for Black businesses,” said OBBF Co-Founder Trevor Parham in an official statement. “We are grateful to the Jordan Brand for their support as we...
Sep 30, 2021