The Jordan Brand has attracted some of the world’s greats to its brand. However, that should come as no surprise when considering who is at the helm, NBA legend Michael Jordan. It all began when his mother, Deloris, stepped in to ensure he took a chance on signing with Nike. “My mother said, ‘You’re gonna go listen. You may not like it, but you’re gonna go listen,” Jordan said in ESPN’s “The Last Dance” documentary, according to NBC Sports. “She made me get on that plane and go listen.” Jordan was originally looking to sign with Adidas, but he would make his commitment to Nike known when he signed to the brand in 1984 under a five-year, $2.5 million deal, Sports Illustrated reports. Immediately, Jordan’s presence and the staple Air Jordan exceeded expectations with sales reaching $126 million within one year. By 1997, the Jordan Brand began operating independently and also added apparel and accessories. T oday its annual revenue exceeds $6.6 billion, per Sportico. What’s more the...

Ahead of March Madness, three athletes have secured their own name, image, and likeness deals (NIL). On3 reports audio equipment company Bose has signed three college basketball athletes — University of South Carolina forward Aliyah Boston, Duke University forward Wendell Moore, and Gonzaga center Chet Holmgren. View this post on Instagram A post shared by Aliyah A. Boston (@aliyah.boston) To level up their training and help them stay in the zone, the chosen athletes will receive its QuietComfort 45 noise-canceling headphones. Bose’s recent commitment to athletes is an extension of NIL deals launched in December of 2021 pinpointing football college talent including Oregon quarterback Anthony Brown, Ohio State Buckeyes C.J. Stroud, and Alabama wide receiver Jameson Williams, Boardroom reports. “As March Madness kicks off later this week, Bose announced today three new exciting NCAA NIL athlete partners. South Carolina Gamecock power forward Aliyah Boston, Gonzaga Bulldog center Chet...