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Who Was The First Woman To Sign To The Jordan Brand?

The Jordan Brand has attracted some of the world’s greats to its brand. However, that should come as no surprise when considering who is at the helm, NBA legend Michael Jordan. It all began when his mother, Deloris, stepped in to ensure he took a chance on signing with Nike. “My mother said, ‘You’re gonna go listen. You may not like it, but you’re gonna go listen,” Jordan said in ESPN’s “The Last Dance” documentary, according to NBC Sports. “She made me get on that plane and go listen.” Jordan was originally looking to sign with Adidas, but he would make his commitment to Nike known when he signed to the brand in 1984 under a five-year, $2.5 million deal, Sports Illustrated reports. Immediately, Jordan’s presence and the staple Air Jordan exceeded expectations with sales reaching $126 million within one year. By 1997, the Jordan Brand began operating independently and also added apparel and accessories. T oday its annual revenue exceeds $6.6 billion, per Sportico. What’s more the...

Jun 13, 2024

Angel Reese Fulfills Her Dream Of Owning A Professional Sports Team — 'I’ve Always Had [A] Desire To Invest In A Local Team As A Maryland Native'

This is Angel Reese’s year, and we’re just living in it! According to The Athletic, Reese is officially a “professional sports owner” as she has joined the ownership group of DC Power Football Club, Washington, DC’s new professional women’s soccer team — which will begin competing in the USL Super League in summer 2024. “I want to help grow women’s sports and elevate female athletes across the board,” Reese said in a statement. “We’re taking over, and I’m honored to be able to support Power FC and invest in women’s soccer in the DMV community.” “Angel’s decision to be a founding investor alongside us in Power FC is groundbreaking,” D.C. United CEO and Co-Chairman Jason Levien added. “As a Maryland native, Angel is so passionate about being a catalyst for positive change in women’s sports in the DMV as well as globally, while inspiring the next generation of female athletes. We’re looking forward to her partnership in the boardroom as an equity partner.” As a native of Randallstown,...

May 22, 2024

A’ja Wilson Shares How She Repaid Her Parents For Her Career Success — 'The Only Tangible Thing I Really Did For My Mom Was Retire Her'

A’ja Wilson does not take the sacrifices of her parents for granted. Growing up, the Las Vegas Aces player credits her dad for encouraging her to practice shots on the court, she tells ESPN. Her father, Roscoe, would make her wear a weighted vest while she scored layups. The South Carolina-born athlete describes this time period as “the hell part” of their relationship, but it also helped to improve her skills. “Left hand, right hand, left hand, right hand,” Roscoe told ESPN. “I’d tell her to always know where her feet should be, don’t bring her hands down below her shoulders. Now, it’s second nature.” A’ja saw her improvement too. “…The heaven part was that as I grew, I started to see my game change. I realized my dad was just being my coach. As I got older and basketball got more serious, I saw that, ‘This man may know some things, A’ja, so I suggest you listen to him.'” Roscoe’s passion for the game was reflected in his own life. While he never made it to the NBA, the former...

May 15, 2024

Brittney Griner Reflects On Her Salary As A Professional Basketball Player — 'That Pay Gap Is Why I Was In Russia In The First Place'

Brittney Griner cites the pay gap as her motivation for wanting to play basketball for Russia in the past. On February 17, 2022, the WNBA athlete had landed at the Sheremetyevo International Airport near Moscow as she was set to play for the Russian Premiere League’s UMMC Ekaterinburg. It was the off-season for the WNBA, and playing overseas would afford Griner the opportunity to earn greater dollars than what she made playing in the WNBA. Though the events that followed have been widely publicized, including her detainment by Russia for carrying vape cartridges with small amounts of cannabis oil and her subsequent 293-day imprisonment, the reason she was there in the first place has been drawing more attention. Per Just Women’s Sports, the Russian team had been known to offer significant compensation to WNBA players. Those who have gone overseas to play for the team include Diana Taurasi and Sue Bird. “The whole reason a lot of us go over is the pay gap,” Griner said during her...

May 10, 2024

Candace Parker Appointed As President Of Adidas Women's Basketball

About a week after stepping away from the WNBA, Candace Parker is embarking on a new trail to back the next generation of women athletes. On April 28, 2024, after 16 years in the league, the WNBA legend announced that she had retired. While Parker broke the news that she was hanging up her jersey, she also shared that she will continue to focus on her family as well as pivot to the business side of the sport. “This is the beginning…I’m attacking business, private equity, ownership (I will own both a NBA & WNBA team), broadcasting, production, boardrooms, beach volleyball, dominoes (sorry babe it’s going to get more real) with the same intensity & focus I did basketball,” Parker wrote via Instagram. View this post on Instagram A post shared by Candace Parker (@candaceparker) Amid Parker’s numerous aspirations, a leadership role has already come to fruition. According to a press release shared with AFROTECH™, on May 8, 2024, Adidas announced that Parker has been appointed as p...

May 9, 2024

Angel Reese’s Foray Into The WNBA Leads Jersey To Sell Out And Chicago Sky’s Tickets To Surge

The Chicago Sky team are already reaping the benefits of Angel Reese’s arrival. As AFROTECH™ previously told you, Reese, a current Louisiana State University (LSU) student, was drafted to the WNBA as the 7th draft pick in the first of three rounds on April 15, 2024, at the Brooklyn Academy of Music in New York, NY. She will be joined on the team by recent National Championship winner Kamilla Cardoso from South Carolina. “It’s a great moment. I’m super excited to go into the W,” Reese, 21, said in reflection during an interview on the “Today” show. “This has always been a dream for me and a dream come true. And then with amazing girls, only 15 girls get to be selected to come to New York and have this experience. And as a little girl, being able to put the dress on and actually go up there and hear a name called was amazing. So I’m just happy to be here and enjoy the moment.” Reese’s entry into the league is already being met with excitement. Within days of being drafted, the team’s...

Apr 25, 2024

How Much Is Angel Reese Projected To Earn In Her Upcoming Years As A WNBA Player?

Angel Reese is heading to the WNBA. The current Louisiana State University (LSU) student, who is set to graduate on May 18, 2024, was among the 36 players to be called during the Women’s National Basketball Association (WNBA) draft. The event was held on Monday, April 15, 2024, at the Brooklyn Academy of Music in New York, NY, according to NBC’s local Channel 4. Reese was the No. 7 draft pick in the first of three rounds, and she will be headed to play for the Chicago Sky alongside South Carolina’s Kamilla Cardoso, per USA Today’s For the Win. They will be guided by head coach by Teresa Weatherspoon. “ANGEL” in the SKY👼🏽💙💛 — Angel Reese (@Reese10Angel) April 16, 2024 “It’s a great moment. I’m super excited to go into the W,” Reese explained during an interview on “Today.” “This has always been a dream for me and a dream come true. And then with amazing girls, only 15 girls get to be selected to come to New York and have this experience. And as a little...

Apr 16, 2024

NBA Reportedly Considers Equity Stake In Skims, Co-Founded By Kim Kardashian And Emma Grede

Skims continues to take the correct steps in the business world.

Oct 30, 2023

Dwyane Wade Joins The Chicago Sky Ownership Group — 'It’s An Incredible Feeling Being On This Side Of History'

Dwyane Wade is turning his attention toward the WNBA, joining the Chicago Sky ownership group, ESPN reports.

Jul 14, 2023

Black Woman-Founded Mielle Organics Becomes The WNBA's First-Ever Textured Hair Care Partner

The worlds of basketball and hair care are colliding in a historic partnership. What’s more, a Black woman founder and CEO is at the helm of it!

Jul 13, 2023

Exclusive: Stackwell Capital Announces Launch Of Robo-Investing App, Plans To Team Up With NBA, WNBA To Accelerate Its Efforts

Since its inception, Stackwell Capital — founded by Trevor Rozier-Byrd —  has been on a mission to close the racial wealth gap. Now, it’s one step closer. Starting Sept. 21, users can access its robo-investing app, which will enhance their knowledge of the financial markets, according to a press release exclusively provided to AfroTech. Courtesy of Stackwell Capital The application will target Black Millennials and Generation Z Americans and aims to create better outcomes by enhancing their power and growing their wealth in the financial market.

Sep 21, 2022

WNBA Superstar A'ja Wilson Becomes The First-Ever Female Athlete To Sign With Ruffles

A’ja Wilson is making women in sports proud with her latest historic moment. The Las Vegas Aces superstar has inked a multi-year contract with Ruffles — marking her as the first-ever female athlete to sign with the company — according to a press release. View this post on Instagram A post shared by A'ja Wilson (@aja22wilson)  

Aug 16, 2022

Candace Parker Sports Sneakers Designed By 12-Year-Old Daughter Lailaa In WNBA Season Opener

As the nation celebrated mothers this past weekend, one mommy-daughter duo took it a bit further with a special edition of sneakers that are a nod to their relationship. Just in time for her 15th WNBA season, Candace Parker sported a special pair of adidas sneakers designed by her 12-year-old daughter Lailaa Parker, reports Boardroom. “These are the moments I live for as a mother,” said Parker in an Instagram caption debuting the new kicks. View this post on Instagram A post shared by Candace Parker (@candaceparker)

May 9, 2022

New York Liberty Makes History By Becoming The First WNBA Team To Tap Into The World Of NFTs

The Women’s National Basketball Association just made a historic move in the metaverse. According to a press release, New York Liberty will be releasing a non-fungible token(NFT) to commemorate the teams opening night at Barclays Center in Brooklyn against Connecticut Sun. The collection will feature 400 NFTs celebrating nail art “through a unique Liberty lens.” What’s more, this will mark the first NFT collection from a WNBA  team. “As we look to be a team on the cutting-edge of technology and fan experiences, launching the league’s first NFT was the natural progression of our business,” said Liberty CEO Keia Clarke, according to a press release. “NFTs are the future of one-of-a-kind collectibles, and this exclusive drop celebrates the intersection of nail art culture and sports through the lens of the New York Liberty.”

Apr 19, 2022

NIKE, Inc. Is Officially An Investor In The WNBA

Nike continues to just do it, simple as that! In an effort to further its 25-year-long commitment to the Women’s National Basketball Association (WNBA) NIKE, Inc. has announced that it is now an official equity investor in the league in an official announcement shared with AfroTech. “Women’s sport is one of the best investments, with great potential to impact and grow the next era of basketball,” said Sonja Henning, VP, NA Leagues Partnerships , NIKE, Inc. in an official statement. “Nike has always been more than a sponsor with the WNBA — we’re a strategic partner. And we’re proud to be part of a movement that is redefining sport for a new generation — for WNBA players, fans and girls.”

Feb 3, 2022