Ahead of March Madness, three athletes have secured their own name, image, and likeness deals (NIL).

On3 reports audio equipment company Bose has signed three college basketball athletes — University of South Carolina forward Aliyah Boston, Duke University forward Wendell Moore, and Gonzaga center Chet Holmgren.

To level up their training and help them stay in the zone, the chosen athletes will receive its QuietComfort 45 noise-canceling headphones. Bose’s recent commitment to athletes is an extension of NIL deals launched in December of 2021 pinpointing football college talent including Oregon quarterback Anthony Brown, Ohio State Buckeyes C.J. Stroud, and Alabama wide receiver Jameson Williams, Boardroom reports.

“As March Madness kicks off later this week, Bose announced today three new exciting NCAA NIL athlete partners. South Carolina Gamecock power forward Aliyah Boston, Gonzaga Bulldog center Chet Holmgren and Duke Blue Devil forward Wendell Moore all join Team Bose as they gear up to compete for the Women’s and Men’s National Championships,” Bose said according to a press release. “Bose has armed the three star athletes with QuietComfort 45 noise cancelling headphones to help them all train, prepare, focus, and tune out distractions as the tournaments tip-off and progress.”

NIL Deals Racking Up

For the bright college stars, the Bose deal does not mark their first. Moore entered the year securing a deal with BOA Nutrition, landing him in the company’s advertisement campaigns over several months.

In addition, women athletes have continued to win big in the NIL era, and for Boston, things are no different. Boardroom reports the South Carolina star has previously signed with Under Armour, Bojangles, and more, under the direction of Klutch Sports Group.