The drought is over! Snoop Dogg is bringing Death Row Records’ catalog back to streaming platforms.

Snoop Dogg is making it known that Death Row Records is in the right hands.

Snoop Dogg has plans to take Death Row Records to the next level. As AfroTech previously reported, the rapper is now a label owner. And, we must say he is not taking the role lightly as he recently announced Death Row Records would become the first label in the metaverse. Plus, that’s not all the rapper has in store. During a recent Drink Champs interview, Snoop Dogg revealed he will be attempting to give Apple Music, Spotify, and Amazon Music a run for their money by launching a streaming platform and app for Death Row Records. “First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop Dogg said. “And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels, so what I wanted to do is snatch my music off, create a platform which is something similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and then the music, in the meantime, will live...

Snoop Dogg’s ventures are still expanding! As AfroTech previously reported, the famed rapper celebrated a full circle moment after the acquisition of Death Row Records. Now, Snoop Dogg continues to prove he can do it all as he will join esports and entertainment company FaZe Clan as a member of its talent network and board of directors, The Hollywood Reporter revealed exclusively. “As the original internet kid and first generation gamer, Snoop more than anyone has always understood the cultural connection between music, lifestyle and gaming,” FaZe Clan’s Chief Strategy Officer Kai Henry said, according to The Hollywood Reporter. “Today, Snoop is a leading voice in the emerging Web3 community and we have tremendous plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.” It appears Snoop Dogg’s new role is long overdue. While Snoop Dogg has cultivated a relationship with the organization throughout the years, he has been into gaming...

Snoop Dogg isn’t just a rapper. Now, he’s a label owner. The Internet is abuzz with the news of The Doggfather’s acquisition of Death Row Records, and it’s nothing if not a full-circle moment for the man who got his start on the influential — but controversial — label. But in 2021, it looked like the tide was turning that way anyway. The New York Post reported that Snoop Dogg was named as the executive creative and strategic consultant for the label. And this prompted the rap legend to tell Barstool Sports that he had his mind, set, ultimately, on owning the label itself. “I think all of Death Row should be in my hands,” he said. “ I should be running that s–t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that.” Indeed, he did. Snoop — along with Dr. Dre — is now considered one of the forefathers of the West Coast G-Funk style of Hip-Hop. And while, certainly, things were contentious in the scene at its peak — the East Coast-West Coast...