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It’s hard to discuss Hip-Hop’s legendary impact without mentioning certain names, and one of those is West Coast icon Snoop Dogg. From his debut song “Who Am I? (What’s My Name?)” to his commentary on the 2024 Olympic Games, Snoop Dogg has become a household name across various intersections of the entertainment industry. As the current owner of Death Row Records, he is reconnecting more intentionally with his musical roots. According to a previous AFROTECH™ report, the deal follows the release of Snoop Dogg’s latest album, “B.O.D.R.,” which dropped on Feb. 11, 2022. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the 52-year-old emcee said in a statement to NPR in 2022. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.” Snoop Dogg is now...
While the whole “East Coast, West Coast” beef is mostly a thing people hear about in Tupac and Biggie documentaries, it seems like rapper Mase is making strides to be the official bridge between the two. As a former artist of Bad Boy Entertainment, the Harlem, New York rapper announced his plans to join Death Row Records.
Snoop Dogg has plans to take Death Row Records to the next level. As AfroTech previously reported, the rapper is now a label owner. And, we must say he is not taking the role lightly as he recently announced Death Row Records would become the first label in the metaverse. Plus, that’s not all the rapper has in store. During a recent Drink Champs interview, Snoop Dogg revealed he will be attempting to give Apple Music, Spotify, and Amazon Music a run for their money by launching a streaming platform and app for Death Row Records. “First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop Dogg said. “And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels, so what I wanted to do is snatch my music off, create a platform which is something similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and then the music, in the meantime, will live...
It’s no secret that the legendary Master P has the knowledge for days when it comes to lessons of owning your own. Among many things, the rapper turned entrepreneur — born Percy Miller — is an icon. For decades, he has built and maintained an empire that is rooted in remaining true to yourself and trusting God, and he has been bringing his family (and the culture) with him every step of the way. AfroTech sat down with the icon to discuss what the journey to success has looked like for him over the years, advice for the culture, and why his family will always be one of his main values, plus more, ahead of the premiere of his “UNCENSORED” TV One episode.
Snoop Dogg’s ventures are still expanding! As AfroTech previously reported, the famed rapper celebrated a full circle moment after the acquisition of Death Row Records. Now, Snoop Dogg continues to prove he can do it all as he will join esports and entertainment company FaZe Clan as a member of its talent network and board of directors, The Hollywood Reporter revealed exclusively. “As the original internet kid and first generation gamer, Snoop more than anyone has always understood the cultural connection between music, lifestyle and gaming,” FaZe Clan’s Chief Strategy Officer Kai Henry said, according to The Hollywood Reporter. “Today, Snoop is a leading voice in the emerging Web3 community and we have tremendous plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases.” It appears Snoop Dogg’s new role is long overdue. While Snoop Dogg has cultivated a relationship with the organization throughout the years, he has been into gaming...
Snoop Dogg is once again making history. In a Clubhouse room hosted by Will Weinbach, Snoop Dogg announced that Death Row Records will be the first record label in the metaverse. The “Doggystyle” rapper confirmed that the classic West Coast Hip-Hop label will be an NFT label. “Death Row will be an NFT label,” he said on Clubhouse. “We will be putting out artists through the metaverse. Just like we broke the industry when we was the first independent [label] to be major, I want to be the first major [label] in the metaverse.” Shortly before his Super Bowl Sunday halftime performance, Snoop Dogg revealed that he’d purchased Death Row Records from t he Blackstone-controlled MNRK Music Group, a press release revealed. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the 50-year-old Snoop Dogg said in a statement to NPR. “It feels good to have ownership of the label I was...
Snoop Dogg isn’t just a rapper. Now, he’s a label owner. The Internet is abuzz with the news of The Doggfather’s acquisition of Death Row Records, and it’s nothing if not a full-circle moment for the man who got his start on the influential — but controversial — label. But in 2021, it looked like the tide was turning that way anyway. The New York Post reported that Snoop Dogg was named as the executive creative and strategic consultant for the label. And this prompted the rap legend to tell Barstool Sports that he had his mind, set, ultimately, on owning the label itself. “I think all of Death Row should be in my hands,” he said. “ I should be running that s–t. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that.” Indeed, he did. Snoop — along with Dr. Dre — is now considered one of the forefathers of the West Coast G-Funk style of Hip-Hop. And while, certainly, things were contentious in the scene at its peak — the East Coast-West Coast...