The drought is over! Snoop Dogg is bringing Death Row Records’ catalog back to streaming platforms.
As AfroTech previously told you, Snoop Dogg removed the label’s catalog from the streaming service when he became the owner last year. The move was to ensure artists would get paid their just dues. So, Death Row Records took over the metaverse, bringing in an impressive $40 million.
He also revealed he had plans to create a platform for the label’s music to exist. It is unclear if this plan is still in motion.
“First thing I did was snatch all the music off those platforms traditionally known to people because those platforms don’t pay,” Snoop Dogg said on Drink Champs. “And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels. So, what I wanted to do is snatch my music off, [and] create a platform, which is something similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and then the music, in the meantime, will live in the metaverse.”
Now, it appears that Snoop Dogg is ready for Death Row Records to make its grand return to streaming platforms, beginning first with TikTok’s SoundOn, according to information shared with AfroTech.
“Since I took death row off streaming almost a year ago, not a day goes by without people asking me to put it back up,” Snoop Dogg said in a statement. “As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people. I reached out to the folks at TikTok to make more history…enjoy ya’ll.”
Fans can expect to see a curated playlist crafted by Snoop Dogg and TikTok, the announcement notes.
@snoopdogg Go checc tha Death Row playlist out here. Ima repost my favorites yall do 👏🏿💨🤷🏽♂️😆 #blackmusic #blm #hiphop ♬ Who Am I (What’s My Name?) – Snoop Dogg
“Death Row Records is back up for you to enjoy and you can go get that playlist right now. You can listen to any song you want off the catalog strictly on TikTok. Death Row playlist. It’s available right now. And tell ’em Snoop Dogg sent you,” the rapper revealed on TikTok.
@snoopdogg Tha Dogg checcin in. Excited to tell y’all Death Row Records music is back for you to enjoy. Go get the songs on TikTok’s curated Death Row playlist available now 👊🏾🔥💨 #blackmusic #superbowl @musicontiktok @soundon ♬ Gin & Juice – Snoop Doggy Dogg
Snoop Dogg has plans for Death Row Records to expand to other traditional platforms after completing a week-long run on TikTok.
