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Dak Prescott-Backed OxeFit Releases AI-Driven Fitness System, 'I Think The XS1 Will Be A Game Changer'

Working out from home will now become more productive thanks to OxeFit and its latest technology. The leading integrated fitness brand has just released the XS1 — an all-inclusive professional system combining cardio and strength training. The product becomes OxeFit’s first direct-to-consumer product and is likely to be a standout. Unlike various in-home systems where users have to choose between cardio or strength training, users will have the opportunity to customize their workout programs and pinpoint their specific fitness and health goals. “It’s important to us to introduce this revolutionary training system to consumers so that they can experience the results for themselves,” CEO and co-founder of OxeFit Mohammed Rab Shanableh told AfroTech. “Since day one, OxeFit has been committed to revolutionizing the way athletes train, with science and technology that pushes the boundaries of what’s possible when you have the right data. Today, with the XS1, we take an incredibly...

Dec 15, 2021

Dak Prescott Is Leaving adidas To Become The Highest Paid Jordan Athlete In The NFL

Dallas Cowboys quarterback Dak Prescott is taking full advantage of the NFL offseason to boost his riches. According to a source close to the franchise athlete, Prescott is reportedly ending his deal with adidas to join the Jordan brand for a huge five-year contract, ESPN reports. The new deal will make the quarterback the highest-paid NFL player aligned with the brand. ESPN’s Adam Schefter broke the news on social media late Wednesday night (June 9) tweeting, “Cowboys’ QB Dak Prescott is leaving adidas and signing a five-year agreement with the Jordan Brand, per source close to situation. Prescott will be the only Jordan Brand QB, the only Cowboys player, and highest-paid NFL player on the Jordan Brand roster.” Schefter also reported that the quarterback’s deal was negotiated by both the Jordan Brand team and his marketing agent Peter Miller of JABEZ Marketing Group. Both parties involved shared that they believe “this ground-breaking deal creates a perfect marketing storm around...

Jun 10, 2021