College football player Travis Hunter has made wise financial decision with his latest name, image, and likeness (NIL) deal.

NerdWallet

Wide receiver for the Colorado Buffaloes, Hunter will now be working with finance platform NerdWallet, joining USC basketball superstar JuJu Watkins, Sports Illustrated reported. He is the first football athlete on their roster.

The conditions for signing an NIL deal with NerdWallet include stipulations that the athlete must fulfill a smart money action and release publicly the terms of their contract.

Hunter was given three smart money options and he moved forward with the plan to place 20% of his earnings into a savings account.

“Preparation is the key to success both on and off the field, and I’m excited to plan for a strong financial future with the help of NerdWallet,” the NCAA athlete said in a statement. “The opportunity to earn and be smarter with managing my NIL money in the right bank account while playing football was too good to pass up.”

Fan are also given the opportunity to be involved in the historic partnership by entering a giveaway for the NerdWallet x Travis Hunter 1-of-1 Smartest NIL Deal Card, a unique sports memorabilia card which contains a piece of his contract. Further contest details will be shared on Friday (Sept. 20) via Hunter’s Instagram.

Additional NIL Deals

The 21-year-old’s additional NIL deals include J5 Caffe, a Black-owned coffee shop that allocated a portion of its profits back towards scholarship opportunities for Mississippi-based HBCU students, as AFROTECH™ previously reported.

“J5 Caffe’s partnership with Hunter was paramount because both express the mission of making a difference in HBCU colleges,” the company said, per Clarion Ledger. “But more importantly the Black community. J5 Caffe, is one of many companies owned by parent company, J5 Solutions. Like Hunter, J5 Solutions is dedicated to raising awareness and the importance of supporting HBCUs across the nation.”

He also has an NIL deal with Michael Strahan’s skin care and was its first ambassador.

His more recent NIL deals from 2024 include:

  • United Airlines
  • JLab
  • Celsius
  • Rock ‘Em Socks
  • EA Sports
  • Leaf Trading Cards

NIL Valuation

Hunter’s NIL valuation is reportedly worth $3.1 million, according to On3.