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The Brooklyn Nets have joined the “Netaverse.” HypeBeast is reporting that the New York-based basketball team is offering what they’re calling “a revolutionary way to watch the NBA.” By using over 100 high-resolution cameras to create a full 360 virtual reality experience, fans who participate in the team’s investment in the Metaverse will be able to be on the court, in real-time, as they play ball. Fans can choose to watch the Brooklyn Nets from any part of the virtual Barclays Center, which is the first stadium to install this camera setup (but, they hope, they will not be the last). Fans can choose to either be behind the net, courtside or even in the middle of the court — and they don’t have to break the bank to get these once-coveted seats. A video explanation of how it works can be seen below. Welcome to the Netaverse! @Grady details a historic debut. #netaverse pic.twitter.com/dmrtn09xd6 — YES Network (@YESNetwork) January 16, 2022 The best part is, this camera setup can...
Details about the Derrick Rose deal with adidas have been released, and needless to say, he’s making sure that everybody eats. Fadeaway World is reporting that the NBA superstar first signed his deal with the shoe giant back in 2012, and he made sure that there were provisions for both his brother and his best friend — his two closest confidantes — to get paid. “Along with his own deal that brought him $12 million per season between 2012 and 2017, Derrick Rose ensured that his brother would make $250-300,000 for his role as a consultant. And for his best friend, Rose ensured that he would make $50-75,000 a year for his role as a consultant as well,” reports the outlet. Even though Rose hasn’t had the easiest of times making his basketball career jump off, he knew that he had to keep his family and friends paid. That, according to him, was a way toward financial security. Fortunately, he figured out a way to do it with the adidas deal, even as his salary with basketball continued to...
Following a successful run as a presenting partner of the Women’s National Basketball Association (WNBA), Google is making it official with the National Basketball Association (NBA). Through the partnership, Google presented search trends and analytics across digital and social platforms throughout the WNBA season, playoffs and finals. Now, the search engine giant will be expanding their partnership to officially work alongside the league, Boardroom reports. “Expanding our relationship with Google will enable fans to deepen their engagement with the game and their favorite teams during our landmark 75th Anniversary season and beyond,” says Kerry Tatlock, Senior Vice President, Global Marketing Partnerships and Media of the NBA in a press statement. As a part of the multi-year partnership, Google Pixel will become the official fan phone and first presenting partner of the NBA Playoffs, opening doors for the incorporation into ESPN, TNT and YouTube TV. In addition, the partnership...
Kevin Durant is evidently enjoying his time in the business limelight. As AfroTech previously reported, the Brooklyn Nets basketball star recently secured a two-year partnership with blockchain platform Dapper Labs’ NBA Top Shot. Now, Durant is making headlines as he’s reportedly set to become one of the major buyers in a merger agreement between ticket search engine platform SeatGeek and blank check company RedBall Acquisition Corporation, according to Front Office Sports. The merger proves to be a relief for RedBall — co-founded by Billy Beane and RedBird Capital founder Gerry Cardinale — who reportedly struggled over the past year, EssentiallySports previously reported. But clearly, hope was not lost as RedBall now has a promising footing with the latest merger reportedly valued at a whopping $1.35 billion (What a comeback). The equity rollout will include a $100 million private investment in public equity (PIPE). The beauty of PIPE financing permits prospects to be afforded the...
Nutritional food disparities are a prominent issue in Black and Brown communities due to disadvantaged socioeconomic area’s access to fewer stores. To combat this issue, 11-time NBA All-Star Chris Paul aims to provide these same communities with healthier alternatives. “I’m from North Carolina. So, I grew up eating after church on Sunday. I’m at my Granny’s house; we got the full spread of soul food laid out. A lot of times, eating that way is a part of your culture and history, and your way of life,” Paul shared in an interview with For(bes) the Culture . The Phoenix star shocked fans after adopting a plant-based diet preceding a career-low with the Houston Rockets for the 2018-2019 season. The newfound lifestyle produced substantial results for Paul, crediting faster recovery periods and greater stamina, The Beet previously reported. Yesterday, Paul announced a new financial venture with leading plant-based protein manufacturer Koia . The partnership aims to ensure healthy foods...
According to ESPN, Dennis Schröder has agreed to a one-year deal with the Boston Celtics after turning down a lucrative contract extension with the Los Angeles Lakers. The point guard was the last of the top free agents on the market awaiting a new home after he refused a contract extension worth more than $80 million from Los Angeles. As of Aug. 10, Schröder is headed to Boston for a $5.9 million deal — a significant decrease from what he was hoping to lock in. ESPN reports that, “In Boston, Schroder joins a Celtics team with a hole at point guard in the wake of Kemba Walker being traded to the Oklahoma City Thunder, allowing him a chance to boost his value when he will hit the market again as a free agent next summer.” And, the 27-year-old seems to be in good spirits about the new move. “I’m proud to announce that for the 2021-22 season I’ll be playing for the Boston Celtics!” said the NBA player via Instagram. “This is one of the best franchises in NBA history and it will be a...
Charlotte Hornets NBA player LaMelo Ball is planning some major investments to give back to his local basketball community, starting with the youth. According to the Charlotte Observer, the 2021 Rookie of the Year player is making moves to start his own high school basketball team in the North Carolina town to help grow and expand the game for future young basketball players. The outlet shares that Ball is partnering with basketball facility Carolina Courts to launch the “1 of 1 Prep Academy” for any and all up-and-coming basketball players in the coming months, in addition to a travel team. As a brand ambassador for Puma, both of Ball’s teams will be sponsored by the athleisure brand. Ball’s investments by way of the upgraded practice facility will put these local student athletes in a position to have access to some of the best resources in the world. Ball’s academy solely focuses on the sport with no formal classes, so players that opt to sign up for his academy will have to give...
The NBA Foundation is working to make impactful strides in the social justice sector for its inaugural year. Just one year after the Milwaukee Bucks held a strike following the police shooting of Jacob Blake, the NBA has demonstrated a better understanding of what it means to invest in social-justice-driven philanthropy. In doing so, it’s putting its money where it’s needed most to uplift the next generation of Black leaders. According to an announcement from the NBA, the league’s newly-created foundation celebrated its one-year anniversary last week by distributing $6 million to 22 different organizations who aim to “create employment opportunities, further career advancement and drive economic empowerment for Black youth.” These grant recipients — including Black Girl Ventures — were a part of the foundation’s third round of grant funding to be given out in its first year. As part of its one-year anniversary, the NBA Foundation announced 22 new grants totaling $6 million today to...
Target is the latest major retail corporation to extend an olive branch for free education to its employees. As previously reported by AfroTech, last month Walmart announced an education initiative in which the retailer would cover full tuition and book fees for their workers to go to college. Now, big-box retailer Target is joining in with its own debt-free education program that’s pledging roughly $200 million to fund the educational pursuits of its employees for the next four years. According to an announcement from the corporation, all Target workers will be eligible for its free education program that will cover fees for select undergraduate programs, certificates, certifications, free textbooks and more with zero out-of-pocket costs starting on their first day of work. The ambitious initiative is said to apply to all 340,000 plus Target employees for what the retailer describes as “the most comprehensive debt-free education assistance program available in the retail industry.”...
Black women are breaking barriers left and right! According to ESPN, Candace Parker will now become the first female basketball player to grace the cover of NBA 2K. The Chicago Sky star will represent the WNBA’s 25th-anniversary special edition NBA 2K22 game set to be released on Sept. 10. “I grew up a video game fanatic, that’s what I did, to the point where my brothers would give me the fake controller when I was younger where I think I was playing and I wasn’t,” said Parker . “All I wanted to do was just be like them. As a kid growing up, you dream of having your own shoe and dream of being in a video game. Those are an athlete as a kid’s dreams. To be able to experience that, I don’t take it lightly.” View this post on Instagram A post shared by Candace Parker (@candaceparker) For Parker, the historic move resonates much more now that she’s been in the WNBA for over a decade. “I think when you’re young and experience these types of things, you’re onto the next thing,” she...
Warner Bros. is jumping into the non-fungible token (NFT) business just ahead of its summer blockbuster release of the “Space Jam” sequel film. In an official partnership with social NFT platform Nifty’s, Warner Bros. has announced the launch of a limited-edition collection of NFT items featuring characters from the upcoming “Space Jam: A New Legacy” film starring NBA star LeBron James, a press release reports. This marks the first time a major motion picture has adopted digital collectible technology as a marketing tactic to engage with passionate fans around the world to commemorate the fandom of a movie franchise. “We are excited to partner with Nifty’s on this new way for our audiences to engage with their favorite characters, connect with other fans and enjoy our movies on and off the screen,” Pam Lifford — President of Warner Bros. Global Brands and Experiences — said in a statement. “‘Space Jam: A New Legacy’ is fun for everyone and it was important to us to give audiences...
LeBron James continues to level up. According to Forbes, the NBA superstar is set to become a billionaire before the end of the year and it’s not just from his talents on the court. Aside from dominating in the sports world, the 2003 draft pick is also a businessman. His strong business portfolio includes ownership in Fenway Sports Group, SpringHill Entertainment, and Blaze Pizza. While the sports industry may seem to produce tons of overnight millionaires with financial horror stories to match, James continues to beat the odds bringing in the dough and amassing an incredible amount of wealth well before his 40th birthday. He’s made an appearance in 10 NBA Finals, has won four of them, and has been deemed one of the best basketball players since Michael Jordan so success has been inevitable for the Akron, Ohio native. Now, as James prepares for the premiere of “Space Jam: A New Legacy,” his financial portfolio is slated to hit over 10 figures thanks to his involvement in the film...
LeBron James may not be in this year’s NBA Finals, but he is still the talk of the town! The NBA superstar’s high school jersey is reportedly being estimated to be auctioned for up to $600,000. In an official press release shared with AfroTech , Julien’s Auctions announced that the Sports Legends auction for some of the world’s most sought-after sports treasures will take place on July 17 and July 18. Julien’s Auctions is the world-record-breaking auction house to the stars and the star-studded event includes some of the best of the best in the sports world. The event will feature items from Tom Brady, Zinedine Zidane, Ichiro Suzuki, Mike Trout, Roger Maris, and more. LeBron James’ St. Vincent — St. Mary’s high school basketball jersey which he wore on “The Chosen One” 2002 magazine cover for “Sports Illustrated” is estimated to sell between $400,000-$600,000. Colin Kaepernick’s game-worn and photo-matched No. 10 University of Nevada 2008 season football jersey are also among the...
2021 NBA Rookie of the Year LaMelo Ball is taking his talents off the court with a brand new unique sports partnership. Today, POWERHANDZ — the only Black woman-owned global athletic training and rehabilitation product tech platform in existence — announced its merger with PH Innovation Holdings, Inc. and partnership with Ball where the Charlotte Hornets guard will serve as a general partner, brand ambassador and board member of PH Innovation Holdings, Inc. and The Power to Give Foundation, a press release reports. Ball has been using POWERHANDZ’s products since 2019 and his affinity for the brand is what helped him and his manager find a way to become a part of the company’s success. “Training is my lifestyle. Using POWERHANDZ during training and pre-game warm ups, just activates everything. I feel more explosive on the court,” Ball said in a statement. “I liked the overall vision so much, I didn’t want to just be a customer, I wanted to be a major partner, have ownership to create...
Could you be the next intern for Big Sean a nd The Detroit Pistons? According to All Hip-Hop , the NBA team will become the first professional sports team to utilize the “TikTok Resumes” pilot program. Detroit native Big Sean will assist the Pistons in scouting the team’s new apprentice. The intern will be hired to support both the rapper and his hometown team’s marketing department. Big Sean shared his thoughts about the ideal candidate in a TikTok video. “I’m looking for a Creative Innovation intern to work with me and the Detroit Pistons because you know we got the #1 draft pick,” said Big Sean. “I’m looking for someone that’s passionate, someone that’s about that basketball culture, somebody who knows music and lifestyle marketing.” The social media platform launched “TikTok Resumes” this month with the goal of presenting new ways for talented job seekers to find career paths through employers that include Chipotle, Target, WWE, and of course, the Pistons. “‘TikTok Resumes’ is...