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Boston Celtics star Jaylen Brown remains committed to supporting Black-owned businesses, empowering communities of color, and fostering generational wealth along the way. On Feb. 14, 2024, Brown announced the launch of OaklandXChange, a sister project to his nonprofit, BostonXChange (BXC). Jaylen Brown announces a new business district and incubator program as part of his Xchange fund in a speech at a community luncheon at Oakstop in Oakland pic.twitter.com/kZwpd0HYEM — Celtics on CLNS (@CelticsCLNS) February 14, 2025 Founded in 2024, BXC aims to create $5 billion in generational wealth within Boston, MA’s communities of color, AFROTECH™ previously reported. The organization provides funding, resources, workplaces, and mentoring from seasoned individuals to Black and minority entrepreneurs, helping them launch businesses that contribute to sustainable economic growth . According to Sports Illustrated, OaklandXChange, which launched in partnership with Jrue and Lauren Holiday’s JLH...
Several Boston-based businesses will be uplifted through Jaylen Brown’s $5 billion commitment to generate new wealth for underrepresented communities. As AFROTECH™ previously reported, the Boston Celtics star launched nonprofit Boston XChange (BXC) in August 2024. This followed his signing of a five-year NBA supermax contract extension with the team in July 2023 worth $304 million. View this post on Instagram A post shared by Boston XChange (@bosxchange) BXC exists to support underinvested entrepreneurs and creators through professional coaching, access to capital, tools, and workplaces. “It was hard for businesses of color to get started in the city,” Brown told AFROTECH™ in a previous interview. “All of these different things are all types of hegemony that you just notice that goes on in the city. So, in response to that, I launched an initiative there, trying to help balance and even that out, to give opportunities and resources to our community, allowing me to be in these places...
Boston Celtics player and 2024 NBA Finals MVP Jaylen Brown is honoring his commitment to creating wealth for underrepresented communities. As AFROTECH™ previously reported, Brown announced his plans to bring Black Wall Street to Boston, MA, after he signed a five-year supermax contract extension valued at $304 million in July 2023. Boston XChange One year later, Brown announced a new venture spawned from that desire — Boston XChange (BXC). According to a press release shared with AFROTECH™, Boston XChange is a nonprofit that aims to create $5 billion in new wealth for underrepresented communities through investments and partnerships that could lead to coaching from seasoned individuals, resources, and workplaces for creators. “True systemic change requires collaboration, shared vision, and collective impact,” Brown said in the press release. “By working with community partners, thought leaders, and cultural influencers, we can create a powerful network of support and innovation....
Jayson Tatum has reportedly landed a historic deal. The Boston Celtics player will now have more than one reason to celebrate. Most recently, the team became the 2024 NBA Champions, outplaying the Dallas Mavericks. This marked the 18th championship title for the Boston Celtics, ESPN reports. Tatum scored 31 points, 11 assists, and eight rebounds for the game-five victory. He joins Stephen Curry, Michael Jordan, James Worthy, and Walt Frazier as the only players to have scored 30 points and 10 assists in a series win for the NBA finals, ESPN notes. “All the sacrifice was worth it. I’m so thankful to have been in the positions that I was growing up,” he said, according to CBS News. “Thankful for my mom. Thankful for my dad introducing me to basketball. My grandmother who helped raise me. All my friends and family that have supported me, every coach, every teammate that I’ve had. There’s a lot of people that have had a hand in the success of Jayson Tatum. So I guess in this moment, I’m...
Kevin Garnett is still making bank after retiring from the NBA in 2016.
Ahead of March Madness, three athletes have secured their own name, image, and likeness deals (NIL). On3 reports audio equipment company Bose has signed three college basketball athletes — University of South Carolina forward Aliyah Boston, Duke University forward Wendell Moore, and Gonzaga center Chet Holmgren. View this post on Instagram A post shared by Aliyah A. Boston (@aliyah.boston) To level up their training and help them stay in the zone, the chosen athletes will receive its QuietComfort 45 noise-canceling headphones. Bose’s recent commitment to athletes is an extension of NIL deals launched in December of 2021 pinpointing football college talent including Oregon quarterback Anthony Brown, Ohio State Buckeyes C.J. Stroud, and Alabama wide receiver Jameson Williams, Boardroom reports. “As March Madness kicks off later this week, Bose announced today three new exciting NCAA NIL athlete partners. South Carolina Gamecock power forward Aliyah Boston, Gonzaga Bulldog center Chet...
The NAACP, VistaPrint, and the Boston Celtics Shamrock Foundation announced the second cohort of recipients from the Power Forward Small Business Grant. This shared commitment of $1 million was designed to create a lasting impact through the economic empowerment of Black-owned small businesses across New England. Featuring grants of $25,000 and the opportunity to be featured on national co-branded platforms, recipients also receive design and marketing assistance customized to their specific needs. The second group of grant recipients consists of 13 small businesses from the Boston metropolitan area, Western Massachusetts, Rhode Island, and Connecticut representing a variety of industries including health and wellness, fashion, food service, journalism, and consulting, among others. Recipients of the Power Forward Small Business Grant were notified with a mix of surprise in-person and virtual visits from Celtics players Aaron Nesmith and Grant Williams; Head Coach, Ime Udoka,...
LeBron James is taking his talents to baseball! The NBA superstar and his longtime business partner Maverick Carter are gearing up to become part-owners of the Boston Red Sox, reports USA TODAY Sports. Carter and James are now partners in Fenway Sports Group which owns the Red Sox, Liverpool FC of the English Premier League, Roush Fenway Racing, regional sports network NESN, Fenway Sports Management, and FSG Real Estate. They are FSG’s first Black partners and currently, the Red Sox portion of the deal must be approved by Major League Baseball officials. Coming off of the heels of his fourth NBA championship and fourth Finals MVP run with the Los Angeles Lakers last year, James continues to build his business and media portfolio. His lifetime deal with Nike could exceed $1 billion, his SpringHill Entertainment develops and produces other entertainment, and he’s preparing for the summer release of his new film, “Space Jam: A New Legacy,”
Bianca Smith is having a great start to the new year. The Boston Red Sox recently hired Bianca Smith as minor league coach making Smith the first Black woman to coach professional baseball, reports Boston Globe. “She was a great candidate coming in,” said Red Sox vice president of player development Ben Crockett. “She’s had some really interesting experiences and has been passionate about growing her skillset and development herself.” Prior to joining the Sox staff, the 29-year-old played softball at Dartmouth College. She also served as a baseball operations intern with the Texas Rangers in 2017 and interned for the Cincinnati Reds baseball operations in 2019. Currently, she serves as an assistant baseball coach and hitting coordinator at Carroll University in Wisconsin under head coach Stein Rear. "I wanted to learn more about how the body actually worked." – New @RedSox minor league coach Bianca Smith on studying biomechanics to help gain an edge. Full #MLBNHotStove chat:...
There were some initial hesitations around Unrivaled’s 3-on-3 women’s basketball league, but that has not stopped it from attracting notable investors. Unrivaled is a startup founded in 2023 by WNBA players Napheesa Collier and Breanna Stewart in 2025. As AFROTECH™ previously told you, its business model is unprecedented, offering the highest salaries in women’s sports and granting participating players an equity stake in the league. Its concept has proven to be a success among its players. “Everybody got equity coming into this league, that’s the most important thing…I know five years from now this thing is gonna be bigger than ever,” Angel Reese from Unrivaled’s Rose BC team shared during a virtual press conference held in January. View this post on Instagram A post shared by Rose BC (@rosebc) The potential of Unrivaled was not understood by all. In fact, Collier recalls receiving various “no’s” during the league’s inception. “It was hard because you think the same thing like,...
Global Day of Unplugging was March 7-8, 2025, and Verizon has been doing its part to address the growing challenge of managing screen time and its effects on overall well-being. According to Verizon, the average Verizon home internet household connects 18 devices and the number is rising. On March 6, 2025, at the inaugural Digital Wellness Summit hosted by actress and TV host Drew Barrymore, the company introduced several initiatives to promote healthy digital habits for families. Sowmyanarayan Sampath, CEO of Verizon Consumer, oversees the company’s vast network, which serves millions of consumers across America with wireless devices and home internet. In a recent discussion with AFROTECH™ about digital wellness , Sampath highlighted the challenges of underserved communities, particularly regarding access to technology and knowledge, as well as the need to advocate for increased awareness and greater accessibility. “Which is why Verizon is getting involved in this,” he said. “You...