Jackie And Denis Asamoah are conquering the world of business hand in hand. Inception The married couple are the co-founders of FORVR Mood, a shared passion project that birthed a brand. Their company launched with distinctive candles and later expanded into a fragrance collection that includes I Am Her, You Remind Me, Hard To Get, and NDA, all intentional priced at $79. View this post on Instagram A post shared by FORVR MOOD (@forvrmood) For Jackie, it was a full-circle moment to enter an industry she believes has long been gatekept from Black founders and Black creators, she shared in an interview on the “Black Tech Green Money” podcast. She remembered the first beauty product she could afford was perfume — a purchase that not only helped her bond with her mother but also proved useful in managing the hyperhidrosis (a condition that causes excessive sweating unrelated to heat or exercise) she developed at age 10. “I tie it back to bonding with my mom and also attributing it to the...

Taylor Rooks is launching a foundation that will assist Black and brown families. Taylor Rooks Foundation According to a press release shared with AFROTECH™, the two-time Emmy Award-nominated journalist and producer was inspired by the stories she has told and people she has encountered throughout the course of her life to launch the Taylor Rooks Foundation. This has led to what will be a long-term effort to support storytellers and uplift Black and Brown individuals and families through education, health, and opportunity regardless of their “zip code, background, or bank account.” The nonprofit is guided by the following pillars: REACH (educational resources, community wellness initiatives, small business support, and direct giving) RELIEVE (support for health and recovery, crisis assistance, and essential living needs) REPRESENT (mentorship for journalists, storytelling workshops, and launch of Rising Rooks Award) “I believe that equity starts with access — access to care, to...

South African brewer Apiwe Nxusani-Mawela wants to see more diversity within the beer industry. Nxusani-Mawela is the founder of Tolokazi Premium Beer & Cider, which offers a variety of beers and ciders that honor the legacy of African female brewers and is inspired by the Tolo Kingdom’s history of brewing, according to information shared on her LinkedIn. She began brewing back in 2007 after obtaining a microbiology degree from the University of Witwatersrand and the University of Pretoria, mentions AP News. She also found that she was able to put her science background to good use with brewing. “I sort of fell in love with the combination of the business side with the science, with the craftsmanship and the artistic element of brewing,” she told AP News. This led Nxusani-Mawela to receive further education at the Institute of Brewing and Distilling between 2006 and 2014. By 2019, she positioned herself as a founder within the brewing industry and also owns a brewery that sits in...

Tyra Banks is dedicating her latest business move to her mother. As AFROTECH™ previously reported, the supermodel is the proud founder of the ice cream shop Smize & Dream, which had planted its seeds in Dubai and Washington, DC. The venture is very dear to the mother and daughter. Carolyn London, Banks’ mother, sacrificed in her earlier years to provide for both her children after a divorce, Today reports. Grabbing ice cream weekly would be a way to convene and reflect on a more hopeful future. “Years ago, when I was working so hard as a single mom, I worked more than one job,” London said in an Instagram post. “I worked two jobs. I worked three jobs. I did whatever I could. And the way we would celebrate each week that I got through is I would take her for ice cream in Hollywood. We live near Hollywood, and we would go for ice cream, and we would sit in the car and talk about what we wanted out of life, and where we wanted to go and how we wanted to live and her dreams, and try to...

Fawn Weaver does not believe selling your company is necessary to show you didn’t fail as an entrepreneur. As AFROTECH™ previously told you, Weaver is the founder and CEO of Uncle Nearest, a whiskey brand honoring the spirit of “Nearest” Green, a formerly enslaved man credited for teaching Jack Daniel how to make whiskey. The company has achieved remarkable success. It has a 458-acre distillery with the world’s longest bar (518 feet) in Shelbyville, TN, and sells its whiskey in more than 30,000 stores, bars, hotels, and restaurants. Additionally, the company surpassed a valuation of $1 billion, but if you think for a second Weaver plans on selling, think again. She has not warmed up to venture capitalists, private equity, or institutional lending. Instead, Weaver has relied on the support of individual investors. By 2023, she raised $225 million through this route, with individual investors not owning more than 2% to 3% of the company each (employees own less than 3%). Weaver...

Goodr will be bringing its free grocery store to the windy city. As AFROTECH™ previously reported, Goodr — the brainchild of Jasmine Crowe-Houston — is a sustainable food waste management company based in Atlanta, GA. Since its inception in 2017, the company has launched various initiatives, including a free grocery and clothing store at Atlanta’s McNair Middle School in partnership with rapper Gunna (2021). More recently, it introduced the Goodr Community Market at iVillage @ MLK (2024), which features a free grocery store and health clinic, with a goal of serving 600 families by 2026. “I have a lot of crazy good ideas to help people and I am so blessed when partners and my team join me to bring them to life,” Crowe-Houston said at the time. View this post on Instagram A post shared by Jasmine Crowe Houston (@jasminecrowe) First P ermanent Location In Chicago Now, Goodr is scaling its mission to the south side of Chicago, IL, opening its grocery store model in a hospital. This will...

80-year-old entrepreneur Beatrice Wilson did not take no for an answer. Wilson had worked at local car dealerships before deciding to attend nail school to learn how to do nails, according to 11 Alive. However, when she tried to get a job at a nail salon, she faced rejection. That is when she took matters into her own hands and opened Bee Nails, a nail salon in Atlanta, GA. “I feel you’re never too old; it’s never too late to follow what you love doing,” Wilson told 11 Alive. Wilson opened seven storefronts across metro Atlanta before retiring in 2021. However, as a result of boredom, she jumped right back into the business and opened up an eighth location. “Personally, I love being away from home and talking and interacting with people,” Wilson told the outlet. Now, she is the proud owner of her newest and largest store. Last week, Atlanta Mayor Andre Dickens and City Council member Andrea Boone attended the ribbon-cutting ceremony for the new storefront. “It’s very heartwarming...

Founder Melissa Butler says The Lip Bar was impacted by the Target boycott. How Target’s DEI Stance Impacted Its Q1 Earnings As AFROTECH™ previously reported, Target made the decision to scale back its three-year diversity, equity, and inclusion (DEI) efforts, which included dismantling a program that worked to feature Black-owned businesses in its stores. The company also stopped sending reports to an external diversity-focused organization. This prompted a 40-day consumer boycott led by Rev. Jamal Bryant, which attracted participation from nearly 200,000 consumers, per Atlanta News First. Target experienced a decline in foot traffic for 11 consecutive weeks, and its first-quarter earnings were $23.8 billion, which was 2.8% lower than the same period the previous year, according to a press release. To no surprise, business owners shelved at the store have felt the brunt of the boycott. This includes Butler who shared that sales had plummeted between 30% and 40%. “When people ask me...