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What seems to be at the top of YouTube’s list this year is a renewed commitment to the creators who keep the platform afloat. According to Deadline, the video-streaming giant has announced that it will return to the core reason that it was created in the first place — to serve as a home to creatives with a focus on user-generated content. While the platform has spent the past few years building a hub for original programming, the news reveals that they will scale back and put the funds back into programs that were built with creatives in mind.
TikTok has finally listened. According to the social media platform’s newsroom, it has announced a first-of-its-kind grant that is designed specifically with Black creatives in mind. As an extension of the TikTok for Black Creatives creator incubator program, MACRO and TikTok are back, providing creators and artists with career-building resources that will not only help them to thrive on TikTok but in life as well. “Our aim is to ensure Black creatives and artists have the resources they need to reach new heights in their careers and spearhead innovation in their respective industries,” said Kudzi Chikumbu, Director of Creator Community at TikTok, in an official statement. “We are thrilled to partner with MACRO to continue this important work of supporting creators and making their dreams come true.” The platform teamed up with MACRO to single out 101 creators and artists across content categories that include Arts, Beauty, Education, Entertainment, Food, Music and more. Each...
It’s time for these social media platforms to do better — starting with steaming platform Twitch. From Facebook to Instagram to TikTok, social media platforms have been plagued with all kinds of hatred, especially when it comes to content as it pertains to Black people. As a true reflection of the world that we live in, social media just reiterates the day-to-day racism faced by Black people across the globe, and it’s no different when it comes to the Twitch platform. It is the world’s leading live streaming platform for gamers and folks who like to share the things that they love with audiences all over the world, but lately, its Black users have been faced with the most ignorant and outright disrespectful comments. According to Black Information Network (BIN), the streaming platform trended across Twitter earlier this week after users accused the company of failing to protect its creators. The creators include content creators of color, the LGBTQ+ community, and women who claim...
No longer are the days of going viral and then disappearing until the next act comes around when creatives like Durell Smylie could be the blueprint for others to utilize their platforms to end up where the money resides. No stranger to social media and using it to his advantage, Durell, a car salesman at Richards Honda in his hometown of Baton Rouge, Louisiana posted a video in an effort to boost his car sales. Not only did it work, but now he is the world’s latest viral sensation thanks to his catchy mantra, “Where the money resides!” View this post on Instagram A post shared by Relly B #WhereTheMoneyReside (@durellyrellz) He sat down with AfroTech to talk about what it’s like being the latest viral sensation, his roots, and the vision he not only has for himself, but other creatives in the future to get their coins. AfroTech: What’s the first thing that came to mind when the views steadily kept going up on the video that now has millions of views? Durell: The first thing that...