A lack of views or following can oftentimes discourage people from creating content. However, after hearing this inspiring story, it may give content creators a big boost of encouragement to keep going.
In an interview on The Diary Of A CEO with Steven Bartlett, Paul Brunson, an acclaimed matchmaker and entrepreneur shared how the early stages of his content transformed into a life-changing moment.
@steven THE POWER OF CREATING CONTENT. 👏🏽😮 You never know who’s watching… #stevenbartlett #thediaryofaceo #oprah #oprahwinfrey #content #contentcreator #youtube ♬ original sound – Steven Bartlett
Creating His Brand
While pushing out content every week, Brunson noticed that his videos would bring in around 11 or 12 views. Despite the low number, he continued to be consistent with creating and posting quality work. Little did Brunson know, one of those viewers was thee Oprah Winfrey.
How Oprah discovered Paul Brunson’s videos: During the time when Brunson was doing pro bono matchmaking, he connected with a client who just so happened to be a writer for O Magazine. At the time, Oprah wanted to develop a new TV show and wanted a “fresh voice.” Then, Brunson’s past client recommended him for the job. And the rest is history.
“Oprah was watching this YouTube series,” Brunson told the host. “When I always look at it, to me it is a powerful story because she ends up offering me a job to co-host a television show with her on her brand new network off of this YouTube series that no one was watching but Oprah, my mother and like two other people.”
“And I say it’s a powerful story about quality over quantity. Ultimately the who that’s watching is more important,” he added.
In 2012, Brunson went on to co-host OWN: Oprah Winfrey Network’s “Lovetown, USA” — a reality documentary TV series that worked to make Kingsland, GA, build a loving community.
Today, Brunson continues to create content and is an expert for “Married at First Sight UK.”
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