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Augmented Reality

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InterApp Aims To Use $1.2M Pre-Seed Funding To Make Augmented Reality A Necessary Consumer Tool

InterApp has successfully raised over a million dollars in its pre-seed funding round. It has just raised $1.2 million to fulfill its mission to make augmented reality (AR) a necessary tool for consumers. “This funding round will empower InterApp to scale up and 10x its marketing reach, exposure and distribute high fidelity content that communicates InterApp’s proposition value,” InterApp CEO and co-founder Will Brown exclusively told AfroTech. Over the past three years, the company has been on the rise thanks to strategic partnerships with brands like Rap Snacks and SXSW. View this post on Instagram A post shared by InterApp (@interappusa) What’s more, currently, it’s been aiming to lead the charge when it comes to AR brand adoption for consumer engagement.

Shanique Yates

Jul 21, 2022

Tabitha Brown's McCormick® Sunshine Seasoning To Make Its Debut At Retailers With A New AR Feature

Auntie Tab is back to help her nieces and nephews spice things up in the kitchen… the healthy way. The award-winning social media personality will bring her McCormick® Sunshine Seasoning to retailers after the original, limited-edition all-purpose seasoning was a fan favorite selling out in just 39 minutes in 2021. “We were so blown away by the response to the McCormick® Sunshine Seasoning by Tabitha Brown last year that we knew we had to get the seasoning in stores,” said Alia Kemet, Senior Vice President, Creative & Digital Transformation, McCormick®, in a press release of the news shared with AfroTech. “We are always looking for new and exciting ways to bring innovative flavors to everyday meals. Now, everyone can have Sunshine in their lives”. .

Shanique Yates

May 12, 2022

TikTok Launches New Platform Effect House To Allow Creators To Build Their Own AR Effects

TikTok has a new creative addition on its hands that’s looking to take creators’ content to the next level. TechCrunch reports that the company has launched Effect House — its own augmented reality (AR) development platform. TikTokers will now have access to AR effects within the video app to grow their reach and level of creativity. While already known for its extensive library of effects, the launch allows for creators to build their own effects, according to the outlet. The new expansion further tightens its competition against Snap and Meta. “Effect House brings your storytelling to life through powerful, intuitive, and expressive features,” its website describes. “Our built-in capabilities — from advanced tracking to rich interactions — enable you to experiment, create, preview, publish and manage all your effects on TikTok.” Effect House has been in close beta since its creation in 2021. Now, after it’s officially gone public, TikTok is opening up beta access from its initial...

Ngozi Nwanji

Apr 12, 2022

StatusPRO Forms Partnership To Develop The First VR Football Game Licensed By The NFL

Virtual reality gaming just hit a new level courtesy of StatusPRO. In a previous interview with AfroTech, StatusPRO founders Andrew “Hawk” Hawkins and Troy Jones explained their plans to combine augmented reality and virtual reality (VR) to enhance the sports industry as we know it. Now, it looks like they are here to deliver. According to a press release, the former football players have officially inked a deal to create the first VR NFL-licensed football game. “We are a company that wants to democratize what it is like to be an athlete. In XR and VR specifically here, we want to really immerse fans into the shoes of people they watch on a daily, monthly, and yearly basis and give them something they have never experienced,” Hawkins told Boardroom. “As an athlete, being able to continue to bring those experiences to life is amazing. This is the first of many athletes from our company but as football players, you can imagine we want to bring the most authentic version of this to the...

Shanique Yates

Mar 24, 2022

Meet Kya Johnson, The Attorney Who Received A Grant From Beyoncé To Create AR Children's Books

Representation opens the door to a world of possibilities! Attorney turned founder Kya Johnson learned this firsthand by volunteering with elementary children during her spare time. While mentoring children, she would often expose them to positive images. Johnson soon realized helping children in this manner was not only a passion but an opportunity to do more for her community. Nearly two years after visualizing a children’s driven platform, she successfully launched RainbowMe Kids in 2014. The platform aims to increase representation and diversity in children’s media. “I wanted to create the company because I wanted to reach as many kids as possible and present content with positive images of main characters of color,” Johnson told AfroTech.

Samantha Dorisca

Mar 24, 2022

Reebok's 'Courting Greatness' Campaign Uses AR Technology To Empower Users With The Ability To Play Anywhere 

Technology continues to change the world of sports as we know it, and Reebok recognizes that. For years, access to sports facilities has not been the norm for children in underserved areas often pushing them to reinvent the wheel when it comes to playing some of their favorite games. Now, Reebok is equipping those same communities with the resources that they need to play big thanks to augmented reality (AR) technology tools. Courting Greatness is a FW21 basketball campaign that was launched by the company in late July that uses technology to provide a real-world environment of playable basketball spaces where they may not exist. Photo courtesy of Reebok “Technology is undeniably just part of the fabric of our culture now,” said Inga Stenta, Head of U.S. Marketing for Reebok in an exclusive interview with AfroTech. “As you see things continuing to evolve and move, it is becoming more and more connected to the sports space. What we are really trying to do in this situation is...

Shanique Yates

Aug 20, 2021

StatusPRO Raises $5.2M Seed Round As It Aims To Continue Shaping The Industry Of Sports Technology

When it comes to sports and technology, StatusPRO not only gets it right but encourages others to see just how significant technology is to the sports industry and vice versa. As athletes, founders Andrew “Hawk” Hawkins and Troy Jones know the importance of using technology to make training more efficient for sports professionals across the nation. The company marries technology and sports by combining player data, augmented reality (AR), and virtual reality (VR) to design a suite of training and gaming products. Now, they can continue to execute the vision for their company thanks to a $5.2 million seed round, according to a press release provided to AfroTech. Led by venture capital firms KB Partners and TitletownTech, the round also received additional backing from 49ers Enterprises, Greycoft, Haslam Sports Group, SC Holdings, Verizon Ventures, and a host of other celebrity investors. This is a huge milestone for both Hawkins and Jones. “The XR [AR and VR] market has seen...

Shanique Yates

Aug 13, 2021

Color Of Change President Rashad Robinson Talks Pedestal Project and Impact of Augmented Reality in Social Justice

Who said you have to be on the frontlines to make a difference? Luckily, thanks to social media, technology and Color Of Change, you can see the change you’ve been waiting for by the scroll of your fingers. At the top of Black History Month, the nation’s largest online racial justice organization Color Of Change launched T he Pedestal Project , “ an Augmented Reality (AR) experience on Instagram t hat lets users place statues of racial justice leaders atop empty pedestals where confederate statues once stood as a refreshing new symbol of equality and progress.” Color Of Change has used their platform to be vocal about the removal of statues of white supremacist, racist and bigot leaders of this country’s history. In replacement of the Robert E. Lee and Stonewall Jackson, users have an opportunity to choose Civil Rights leader and Former United States Congressman John Lewis, co-founder of the Black Lives Matter Movement, author, and principal at Black Futures Lab, Alicia Garza, or...

D'shonda Brown

Feb 18, 2021