Storm Reid and Steph Curry’s Sneaker Partnership Celebrates the Next Generation of Women
Photo Credit: Under Armour

Storm Reid and Steph Curry’s Sneaker Partnership Celebrates the Next Generation of Women

In the spirit of Women’s History Month, HBO’s “Euphoria” actress Storm Reid and basketball superstar Steph Curry are teaming up with athletic brand Under Armour to deliver an International Women’s Day sneaker collaboration. The new colorway from Curry’s existing Under Armour partnership was partially inspired by Reid’s Bamazing initiative to help empower young girls.

Bamazing was founded by Reid and Robyn Simpson to help uplift the youth and promote positivity through self-love.

“I launched my Bamazing initiative with a goal to encourage young girls that they are truly capable of anything. They can and should be themselves, perfectly imperfect! I think it’s so important to uplift and celebrate women in order for us all to continue to thrive. I appreciate both Stephen and Under Armour teaming up with me to help spread these messages to girls everywhere,” Reid said.

In a written statement, Curry said:

“I am continuing my commitment to providing a platform to empower young women in partnership with my team at Under Armour. We will deliver the Curry 7 Bamazing colorway for International Women’s Day 2020, which Storm helped to inspire, adding her own design touches to the sock liner with Bamazing branding and words of encouragement such as Btrue and Bbrave. Best of all, this Curry 7 colorway celebrates young women who inspire and supports their dreams through higher education scholarships.”

Stephen and his wife Ayesha Curry’s Eat. Learn. Play. Foundation along with Under Armour started the International Women’s Day scholarship in 2019. This year, they increased their investments from one to four $30,000 scholarships to award.


“We were originally planning to double the scholarship and award two recipients this year, but we found each of the final four applicants to be so impressive, with all they have accomplished to date. We are excited to grant scholarships to each of the four young women, to provide extra motivation to continue down their own pathways to greatness,” Stephen said.

Reid and Curry’s Partnership began in the Bay Area this month, hosting several young female creatives on the rise during a hands-on filmmaking workshop. They worked with these creatives to discuss ideas for three individual short films based on a brief submitted from Under Armour. These films will celebrate young girls in sports who are inspiring and encouraging others.

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