PlayStation Welcomes Travis Scott as Company's New Creative Partner
Photo Credit: ABC via Getty Images

PlayStation Welcomes Travis Scott as Company's New Creative Partner

Travis Scott has now joined the PlayStation team.

On Friday (Oct. 23), the company shared a video created by the rapper to kick off the partnership. He will serve as their new strategic creative partner.

 

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Meet the gang ReBuilt a office at the topfloor in Japan To chef up ??? Starring @dozie.kanu chair.

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According to REVOLT, the video, captioned by the Houston native read: “Meet the gang. ReBuilt a office at the topfloor in Japan. To chef up Starring @dozie.kanu chair.” It also features a few of the key people who worked on different aspects of creating the new PlayStation 5 console.

“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team,” said the “Sicko Mode” rapper in a statement. “Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”

In the announcement created by Scott, three men are featured wearing his Cactus Jack brand t-shirts and the Air 1 Retro mocha sneaker that was also designed by the rapper. He also teased a possible Nike Dunk collaboration with PlayStation.

Along with Scott’s statement, PlayStation released their own expressing their excitement for the upcoming partnership between the two.

“Today, we’re excited to announce Travis Scott has joined the PlayStation family as a strategic creative partner,” said Eric Lempel, senior vice president of PlayStation Worldwide Marketing, in a letter on the company’s website. “We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership. Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans.”

This partnership follows the rapper’s most recent collab with McDonald’s through his own signature meal.

Scott also hosted a series of free virtual concerts on the popular video game Fortnite — back in April — with more than 27 million fans tuning in. Forbes reports that the three-day event led to a huge increase in Cactus Jack merch sales.

Fans can get their hands on The PlayStation 5 gaming system in the United States on Nov. 12.

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