AI music has been non-stop as of late. In addition to replicating artists’ voices such as Drake and The Weeknd, now, Travis Scott has been entered into the mix. However, the rapper’s case is more than just a handful of songs.

Travis Scott’s fans don’t only go up for his music, but for his merchandise, too. View this post on Instagram A post shared by flame (@travisscott)  

Travis Scott’s commitment to Historically Black Colleges and Universities (HBCUs) continues. The global superstar’s Cactus Jack Foundation is ensuring that 100 college students are able to walk across the stage this year with a $1 million donation. The scholarship is named in honor of Scott’s grandfather, an HBCU alum and educator at Prairie View A&M University, located in the entertainer’s home state of Texas. The Waymon Webster Scholarship Fund has provided $10,000 in scholarships to seniors facing hardship despite achieving academic excellence. What’s more, it is the second year that Scott has launched an initiative in support of HBCUs. “Excellence abounds in every Black household, but too often opportunity does not – and Black students are left behind or counted out,” said Scott in an official press release. “So that’s what my family and I set out to change. We congratulate all 100 scholarship recipients this year. I know we will see great things from them – and we are already...

Travis Scott will be donating millions to create a better future for the youth. TMZ reports the rapper is launching Project HEAL, a philanthropic undertaking that will pour $5 million into Travis Scott’s areas of interest where he wants to create change. This will include $1 million to support scholarships for Historically Black Colleges and Universities (HBCUs). Travis Scott will reportedly use his Waymon Webster Scholarship Fund to oversee, budget, and distribute the awards. “The Waymon Webster Scholarship Fund will grant $1M in scholarships to seniors at Historically Black Colleges and Universities who have reached academic excellence (averaging 3.5 or higher GPA) but who are facing the last-minute challenge of financial adversity in their second semester senior year and risk not graduating. The scholarships will help bring 100 HBCU students over the finish line, diploma in hand. This is the second year that Scott has supported HBCUs and represents a tenfold increase,” the...

Working for your favorite rapper’s company is already a plus, but being compensated for it is the ultimate reward. Travis Scott has been lining up collaborations with brands throughout the year and now thanks to one of his latest ventures of CACTI Agave Spiked Seltzer, college students are being granted the opportunity to work with the rapper’s company. As college students will be returning to their campuses soon in the fall, Scott and the CACTI team recently revealed their college ambassador program. According to CACTI’s statement, the program intends to offer college students “ both marketing and leadership, ongoing coaching and professional development and networking.” The alcoholic beverage line was released back in March of this year and the ambassadors will now be on board with the brand’s marketing expansion. “Update those resumes because this semester’s hottest back-to-campus job is officially accepting applications,” said CACTI in their press release. Since hiring during...

Just like her father, Travis Scott’s daughter Stormi Webster might be making her own boss moves soon. In a recent video from Kylie Jenner, the reality star discusses all the entrepreneurial influences in her daughter Stormi’s life and implies that she may also be joining these women with her own business endeavor. “She’s actually launching a little secret brand soon that we’ve been working on awhile but finally it’s the pedal to the medal,” Jenner says in the video. The footage in the video also showed Stormi at Kylie Cosmetics’ headquarters along with a small kids table set that Jenner describes as her daughter’s “own office where she gets all her business done.” While details of the secret brand and how much Stormi will be involved have yet to be revealed, Jenner makes it clear that Stormi has plenty of strong men and women in her family to look up to as business owners. Stormi could potentially follow in her father’s footsteps, which have gone far beyond the realm of the music...

Everything Travis Scott touches is lit. Just look back at his partnerships in the last year with General Mills, Hot Wheels, Fortnite, McDonald’s, and PlayStation. Courtesy Photo Now, the culture-defining rapper is linking up with Anheuser-Busch for his new brand, CACTI, a tequila-inspired agave hard seltzer. “CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Scott in a press release. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.” The “Astroworld” rapper and his Cactus Jack creative collective worked closely with the brew distribution giant to create the flavors, packaging, ingredients,...

Travis Scott has now joined the PlayStation team. On Friday (Oct. 23), the company shared a video created by the rapper to kick off the partnership. He will serve as their new strategic creative partner.   View this post on Instagram   Meet the gang ReBuilt a office at the topfloor in Japan To chef up ??? Starring @dozie.kanu chair. A post shared by flame (@travisscott) on Oct 23, 2020 at 11:09am PDT According to REVOLT , the video, captioned by the Houston native read: “Meet the gang. ReBuilt a office at the topfloor in Japan. To chef up Starring @dozie.kanu chair.” It also features a few of the key people who worked on different aspects of creating the new PlayStation 5 console. “I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team,” said the “Sicko Mode” rapper in a statement. “Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with...