Snoop Dogg is a marketing machine.

The rapper, who is also a serial entrepreneur and the owner and CEO of Death Row Records, kept himself busy over the summer as the torchbearer and NBC Special Correspondent during the 2024 Paris Olympic Games.

Snoop Dogg’s screen time included travel with the U.S. men’s basketball team, which concluded with a segment about the team’s synergy in conversation with sports commentator Mike Tirico.

He also shared some viral moments, including a swim lesson with 28-time Olympic medalist Michael Phelps and his attendance at the gymnastics qualifying round, which sparked a dance moment with Simone Biles and Jordan Chiles.

 

Speaking of his appointment he told The Associated Press, “This opportunity was nothing but a chance for me to show the world what it’s supposed to look like when you put the right person in the right environment.”

It appears NBC Sports’ coverage of the 2024 Paris Summer Olympics has led to a significant boost for its parent company, Comcast. According to Sportico, it received $1.9 billion in incremental revenue, an all-time high. What’s more, Comcast’s earnings report for its third quarter also revealed $1.4 billion in ad sales for NBCUniversal and $474 million in distribution revenue.

Evidently, the Snoop Dogg effect is in full swing!

Other favorable statistics included an uptick in media revenue to $8.2 billion, representing a 37% increase. The Paris Games averaged about 30.3 million viewers across all NBCUniversal platforms, which include Bravo, CNBC, E!, MSNBC, Oxygen, SYFY, and Peacock, a platform that saw an increase of 3 million subscribers in Q3.

Despite Comcast’s successes, it appears a shift in its business model could be on the horizon.

“Like many of our peers in media, we are experiencing the effects of the transition in our video businesses, and have been studying the best path forward for these assets,” Comcast President Mike Cavanagh explained, according to Sportico. “To that end, we are now exploring whether creating a new well-capitalized company owned by our shareholders and comprised of our strong portfolio of cable networks would position them to take advantage of opportunities in the changing media landscape, and create value for our shareholders.”

He also stated that in an effort to grow Peacock, the company would look at potential streaming partnerships.