Kanye West's Latest Tech Launch Gives Fans More Control Over The Artist's Album Rollout Than Ever Before
Photo Credit: Brad Barket

Kanye West's Latest Tech Launch Gives Fans More Control Over The Artist's Album Rollout Than Ever Before

Kanye West’s fans are getting more hands-on with the album rollout process than we’ve ever seen before, giving them a chance to have a say in what the final product will be.

According to a report from Complex, fans now have the ability to “customize any song” from West’s “Donda” album through a $200 stem player launched by the artist himself. This new technology gives them the power to “control vocals, drums, bass, and samples” and even “isolate parts, add effects, [and] split any song into stems.”

The device — now available for purchase on West’s website — has bluetooth capabilities and an audio jack for speakers, as well as features that allow consumers to both save and share customized mixes from the album. It will reportedly ship out along with the new album, which still doesn’t have a confirmed release date.

The "Donda" Rollout Has Been A Bewildering Process To Witness

With all the misinformation surrounding the forthcoming album, Complex also reports that one zealous fan took matters into his own hands to create a “state-of-the-art AI” that allows others to communicate with a text simulation of West (Yes, you read that right). Fans now have the ability to also indirectly message West to get answers to some of their most burning questions.

According to user @wesamo__, he was inspired to develop the technology after growing “tired of all the rumors and lack of information around the ‘Donda’ rollout.”

“I made an AI that thinks and speaks like Kanye so I can get information from the closest thing to the man himself,” he tweeted. “Chat with ye here talktokanye.com.”

The rest of his Twitter thread revealed screenshots of his own simulated iMessage look-alike conversations with West. In the messages, he inquired about Kanye’s mother, Donda West, his favorite album of his own (revealed to be his debut, “The College Dropout,”) and his favorite song from said album.

 

 

Somehow West Is Still Benefiting From The Confusion

Some would say all this technology arrived right on time as fans are still awaiting the release of West’s album, which has already bypassed three former release dates. The road to his tenth album release has been an unpredictable and slow journey for many who have been tuned in since the first Apple Music listening event held in Atlanta back in July.

Though fans have been receiving the short-end of the stick throughout the album’s rollout, Kanye West has still been quite successful in building up anticipation through streams and profits.

As previously reported by AfroTech, the billionaire Hip-Hop artist made history by breaking Apple Music’s Global Livestream record with 3.3 million total viewers for the first listening event. He went on to top that record with more than 5.4 million views for the second event and reportedly made $7 million in revenue from its merchandise sales.

Historic moments have still been made all while West has continued to remain relatively silent to the public. Considering all the uncertainty still surrounding his album — which is slated to host a third listening event in Chicago this Thursday (Aug. 26) — it helps to have some kind of fan involvement in the process and speak to the artist, even if it isn’t totally real.