When Kanye West enters the chat, you must put on your seatbelt because you never really know what direction the conversation will go. In this instance, however, the “College Dropout” rapper put the world on notice that he is cutting ties with corporate America. In an interview with Bloomberg, West details his thought process behind his actions to go solo and be done with big corporate partners.

Kanye West continues to show why he’s truly a genius. As someone who does it all, the rapper’s Stem Player — what he calls the “first Yeezy Tech product” — has brought in $2.2 million in sales in one day thanks to his latest album, reports HYPEBEAST. Per Kanye West, the move to release his music via his Stem Player platform rather than streaming services such as Apple Music, Spotify, or TIDAL caused him way more monetary gain. “To earn the $2.2 million we made on the first day on the stem player the album would have had to stream 500 million times,” Kanye West shared. “We did more revenue on Stem Player, without the album even being out than we would have done with the album being out on streaming.” Just months following the release of “Donda,” Kanye West revealed that he would release “Donda 2” exclusively via his Stem Player. And, according to the “Jesus Walks” emcee, this was because the percentage that artists receive on streaming platforms is significantly low. “Today artists...

At last, Kanye West’s “Donda” album has finally arrived. And in less than a day, it’s already managed to break streaming records on platforms like Spotify. According to a report from Chart Data, the billionaire artist’s tenth studio album had one of the biggest first day debuts of all-time on Spotify’s global chart, raking in nearly 100 million streams within 24 hours of releasing. The record-breaking streaming numbers could be largely attributed to West’s extravagant Apple Music listening events and unorthodox methods of promoting the album via fans and social media. While West’s latest Instagram post alleges that his record company, Universal Music Group — parent company of Def Jam Recordings (who the artist is currently signed to) — released his album without his approval, it still managed to have a wildly-successful Sunday morning release. https://www.instagram.com/p/CTK6NChoUIp/?utm_source=ig_web_copy_link News of West’s history-making debut arrives just days after his third...

If it’s one thing Kanye West is going to do, it’s turn a profit from his brand. After hosting his second listening event for his forthcoming album, the “Donda” rapper reportedly did numbers at the Mercedes-Benz Arena in Atlanta after pulling in $7 million in revenue from his in-person merchandise, according to Billboard. This is also the same amount that West’s YEEZY x GAP puffer coat reportedly made in one night. More than that, the second global livestream on Apple Music generated more than 5.4 million views, topping his recent record-breaking number of 3.3 million total viewers from the previous album event. West’s streaming numbers are so impressive, they’ve managed to rival that of Twitch — amounting to more than double of the streaming platform’s current livestream record — as well as the 2020 Primetime Emmy Awards, which had an audience of over 6.1 million people across the U.S. tune in last year. Photo Courtesy of BFA / Yeezy / Philey Sanneh The rapper’s mysterious album...