Small business owners in Atlanta, GA, are in for a real treat thanks to this move by Comcast. The telecommunications company has announced that it will award 100 businesses in the area with $1 million in grants.

The grants will be available to small businesses that are owned and operated by women and people of color including Black, Indigenous, Hispanic, and Asian American owners.

Atlanta makes up one of the five cities included in the Comcast RISE Investment Fund, which has allotted a total of $5 million to be distributed across 500 businesses. To date, the company has been able to provide $16 million to businesses owned by people of color. Other cities that have been tapped to participate in the program include Detroit, Pittsburgh, Philadelphia, and Twin Cities.

Formed in 2020, Comcast RISE — whose acronym stands for “Representation, Investment, Strength and Empowerment” — has been on a mission to equip business owners from underrepresented communities with the resources needed to not only survive the effects of the COVID-19 pandemic but to still thrive despite it all.

“I am proud of the positive impact the Comcast RISE program continues to have in supporting local businesses in Atlanta and across the country,” said Jason Gumbs, Regional SVP at Comcast. “It is gratifying to see firsthand how the program has benefitted small business owners, who continue to excel and make incredible contributions to our communities.”

In addition to the Investment Fund, the program also provides other initiatives for small business owners nationwide to apply to, including a Marketing Services Grant, a Technology Makeover Grant, and a Monetary Grant.

The current Atlanta-based grant is open to qualifying businesses that are located in the City of Atlanta in addition to Fulton, Gwinnett, Clayton, Cobb, and DeKalb counties.

Click here for more on how to apply from June 1 to June 14.