WNBA Superstar A'ja Wilson Becomes The First-Ever Female Athlete To Sign With Ruffles

Kicking off the new partnership, Wilson has launched her own signature flavor, Smoky BBQ, for the chip brand’s new Ruffles Ridge Twists. The South Carolina native is excited for people to snag a bag and partake in the new snacking experience.

“I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and have my own signature flavor that’s inspired by my Southern roots,” said Wilson, according to the press release. “What’s even better is Ruffles Ridge Twists Smoky BBQ isn’t your average potato snack… it’s the first to take the shape of a twist. And this new flavor is just the beginning! Ruffles and I have a lot of exciting things coming and I can’t wait to keep this momentum going.”

With Wilson’s big win as a Chip Deal athlete, Ruffles aims to open the door of opportunity for more WNBA athletes.

“Through our Chip Deal signings, fans have been able to engage with their favorite NBA players in a whole new way, especially through their signature Ruffles flavors. Now, as the Official Chip of the WNBA, we’re proud to welcome our first-ever female athlete to our roster with a flavor of her own. A’ja embodies what it means to Own Your Ridges, so we’re owning our ridges too and elevating our product game as part of this partnership by bringing fans the first-of-its-kind Ruffles Ridge Twists.”

Currently, Wilson’s chips are available on snacks.com, the press release shares. In just a few weeks, fans will be able to grab the new snack in stores nationwide.