Who better than professional athletes, A’ja Wilson and Bam Adebayo to be exact, to invest in an app that gets your bodies moving and physical health in check?
The two basketball stars invested in a $2.7 million seed round led by Sweet Capital for Masters, a recently launched fitness app, Forbes reports. The app’s mission is to help people “get into better shape, connect with others virtually, and want to follow athletes and see their training methods.” Wilson and Adebayo are both investors, as well as trainers for the app.
“I think it’s something you’ve never really seen before,” said Wilson. “You see us pro athletes, what we produce on the court or the field or wherever we are. But you don’t really know the background to it all and how simple some exercises may be. When I heard I could be able to be my own trainer in a sense, I thought it was pretty cool to be a part of it.”
Fellow Pro Athletes On Board
Along with Wilson and Adebayo, fellow athletes Shaun White — an Olympic snowboarding gold medalist — and professional surfer Kai Lenny also participated, according to Forbes.
New Funding
According to Masters’ co-founder Greg Drach, the company will use the funding “to improve the app and sign deals with other athletes.”
“Ultimately our goal with Masters is to translate these winning methods of great performers and great athletes into actionable training programs for every day people like ourselves. This idea of training that’s not skill-specific is central to the success of these athletes.”
Masters' Launch
Masters is founded by Drach, Christian Dorffer, and Daniel Taschik. The app stems from the trio’s previous social fitness app, myCrew, that launched in 2018 and lost its momentum due to the pandemic. With their new fitness app, they plan to connect people through engaging workouts.
