Zaire Wade has his daddy’s hustle.
The eldest child of modern NBA legend Dwyane Wade is currently making his own way in the NBA, having just been chosen as a 10th pick in the 2021 NBA G League draft by the Salt Lake City Stars. And, in a recent press release announcement, it was revealed that his socially conscious clothing brand, YNG-DNA, has teamed up with The Worldwide Asset eXchange (WAX) and Electric Token to release a collection of NFTs.
“We’re beyond excited to partner with Electric Token, a team with a track record of being at the forefront of trends across many industries, and WAX to release sustainable NFTs tied to our brand,” said Zaire Wade in a press release provided to AfroTech. “Finding partners that understand how important sustainability is to not only the fashion and NFT industries but also to the world at large has been the most important aspect for us. We can’t wait to elevate our brand and its mission with a new group of consumers.”
For its part, Electric Token is also a Black-owned company.
“As a minority-owned startup, my partner David and I understand the cultural aspects and celebration behind this particular collection,” said Jacob York, in the press release announcement. “Serving on the EMA board, I’m proud to recognize this special partnership as a meaningful opportunity for people of color to advance the culture through tech and fashion while also being environmentally conscious.”
Zaire Wade and YNG-DNA’s drop will feature art from Xander Smith (House of Kibaa), Lars Kommienezuspadt (Facings Inc), Konda The NFT Artist, and SIR CHARLES MEDIA. The collection will feature two types of packs to purchase showcasing a digital merchandise collection and redemptions for physical YNG-DNA items/metaverse wearable. Each pack will feature unique artwork, exclusive photos of YNG-DNA merchandise and an avatar.
To purchase the NFTs, click here.