How Usher Diversified His Sound & Portfolio To Gain A $180M Net Worth
Photo Credit: Kevin Winter

How Usher Diversified His Sound & Portfolio To Gain A $180M Net Worth

Usher may be known for his “confessions,” but he should also be known for his variety of business moves.

The singer, songwriter and sometime actor has a net worth of $180 million, according to Celebrity Net Worth, and while most of it comes from his various musical ventures, he also has his hand in other businesses outside of music, as well.

One of his biggest ventures, according to the outlet, was a venture he formed with Scooter Braun in 2008 called the Raymond Braun Media Group. Sometimes known as RBMG Records, this company was best known for its work in bringing a then-unknown Canadian pop star named Justin Bieber to the mainstream. When Braun discovered Bieber on YouTube, he brought Bieber to Atlanta to try out for Usher. Subsequently, Usher had Bieber audition for L.A. Reid, a joint venture was signed between RBMG Records and Def Jam Records, and the rest — as they say — is history.

But that’s not the only place that the “Caught Up” singer has done his due diligence. Rather, the modern R&B legend has also had his hands in philanthropy work, real estate and even restaurants.

As he gears up for his Vegas residency, let’s take a look at all the investments he’s made through the years.

Music

Photo Credit: Kevork Djansezian

The vast majority of Usher’s money has been made in the music industry. He has a certified Diamond album in “Confessions,” and he has also sold millions of albums worldwide. Albums “Here I Stand” and “Raymond v. Raymond” are platinum, and “My Way” and “8701” are multi-platinum albums, according to Billboard.

Restaurants

Photo Credit: Nina Mahmoudpour / HUNGRY

For a period of time in the early 2000s, Usher was a part-owner in various restaurants in the Atlanta area. The last of the restaurants, Grape, closed in 2009.

But in 2019, he got back into the restaurant game again when he invested in the Series A round of Hungry, according to Forbes. AfroTech previously reported that both Kevin Hart and Jay-Z also invested in the company.

Products and Endorsements

Photo Credit: Paul Archuleta

Usher has endorsements from the likes of Pepsi, Mastercard, Samsung, and Microsoft XBox, amongst others. In the past, he’s had partnerships with the likes of Belvedere Vodka.

Usher was also a stakeholder in streaming service TIDAL, according to billboard. Plus, he was once part-owner of the Cleveland Cavaliers.

Real Estate

Courtesy of Trulia

In 1998, Usher purchased a nearly 10,000-square-foot mansion in Alpharetta, GA, for $1.2 million. He purchased the home from L.A. Reid. He sold the home in 2018 — 20 years later — for $1.5 million, according to The Blast.

In 2007, Usher paid more than $3 million for a home in Roswell, GA. He ended up selling the property for $1.5 million in 2018, according to The Dirt.

In 2015, Usher purchased a Hollywood Hills home for more than $3 million. According to Mansion Global, he re-listed the house in 2018 for $3.75 million and ultimately sold it for $3.3 million.

Philanthropy

Photo Credit: Mike Coppola

Usher has been involved with several philanthropic efforts over the years. In 2005, he founded the New Look Organization, which provides disadvantage children with a “new look” on life, according to MTV.

Just one year later, the charity founded the Our Block initiative, which helped rebuild the city blocks in New Orleans, LA.

Since 2005, Usher has launched the New Look initiative in different cities throughout the United States, including Baltimore, Detroit, Los Angeles, Milwaukee, New York, and Washington, D.C.