According to The Hollywood Reporter, the app has launched a funding program that will provide Black creators posting on the app $2,000 in cash and $2,000 in company equity per month. The contracts with the creators begin on Jan. 1, and participants are required to sign a one-year contract with the app to qualify for the payments. The program is called the Triller Assembly for Black Creators, and more details about it can be found here.
The objective of Assembly for Black Creators is to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres available to consumer brands for integration and advertising opportunities.
Creators who are participating in the program are required to post eight videos to Triller per month and eight different posts with references to Triller on any other social platform. The equity, according to a source familiar with the contracts, will be converted into stock in the company when Triller goes public, which it says it plans to do very soon.
“Triller and our partners are supporting Black creators as a way to deepen the pipeline of Black-created content and to ensure that Black creators have a seat at the table in the digital advertising revolution,” said Mahi de Silva, CEO of TrillerNet, the parent company of all the brands under the umbrella, in a press release statement. “The market opportunity for brands and advertising to tap into some of the most dynamic and culture-setting creative talents is massive, and the brands that lean furthest into the Black creator economy will be the winners.”
The financial pledge to creators, totaling $14 million, is believed to be the largest ever one-time commitment of capital to Black creators.