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How To Stop Doomscrolling And Take Your Digital Power Back

Not everyone is born to be a full-time content creator , but these days it’s rare to meet someone who isn’t a user on at least one social platform. Twitter’s transition into X caused it to lose millions of users and the fate of TikTok in America is still up in the air, yet still, people around the world rely on apps like Instagram, Facebook and YouTube to get their news, connect with loved ones and express their own feelings. The positives are great – but what about the negative aspects of social media , such as doomscrolling? We have access to more information than ever before at the tips of our fingers, and all day, notifications bring us updates that can send your nervous system on an unpleasant rollercoaster ride. If we’re not careful, we can become addicted to this cycle which is both mentally and physically damaging. Keep reading to better understand doomscrolling, and what you can do to combat the digital disease plaguing us. What Is Doomscrolling? Before you try to break a...

May 30, 2024

Fanbase Has Kicked Off A $17M Equity Crowdfunding Campaign After Raising Over $10M From 3 StartEngine Campaigns

Fanbase is on a mission to get creators paid, and the company’s latest news is proof. According to information shared with AFROTECH™, the social media platform has officially reached its $10 million equity crowdfunding goal. It’s a historic feat as Fanbase Founder Isaac Hayes III is now reportedly the first Black man in history to raise this amount of money in a seed funding round on StartEngine in a Regulation Crowdfunding campaign. “We have a plan, and we’re going to be able to scale and build the business in real-time without having to stop and start and stop and start,” Hayes told Will Lucas on “Black Tech Green Money” podcast. “This is a scale-up opportunity because there are so many things that people want out of Fanbase, and I myself do not like to not be able to deliver on what I want to give to the community.” He added, “This raise is definitely putting us in a position to not only catch up to the current apps that are out there but surpass them because of my understanding...

May 8, 2024

A New Agreement Between Universal Music Group And TikTok Will Return Music Catalog To The Social Media Platform

TikTok and Universal Music Group (UMG) have agreed on new licensing conditions to bring the group’s tunes back to the social media platform. According to the TikTok newsroom, the joint agreement between the two entities “marks a new era of strategic collaboration.” “By harnessing TikTok’s best-in-class technology, marketing, and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs, and industry-leading protections with respect to generative AI,” read the report. What’s more, fans will see a return of UMG’s recorded music and publishing catalogs on TikTok, thus allowing users to go back to creating content with sounds from some of the culture’s biggest musicians. “Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group,” TikTok CEO Shou Chew said. “We are committed to working together...

May 2, 2024

TikTok Creator MiriTheSiren Secures Paid Partnership With Shake Shack After Being Told To Pull The Plug On Viral Chick-Fil-A Reviews

Rejection is simply redirection, and this was the case for TikTok creator MiriTheSiren. The Chick-fil-A employee is known for her countless reviews of the restaurant’s food, which have helped her garner thousands of loyal followers since January 2024. Her most recent video filming the fast food chain’s Cherry Berry drink gained 323,400 likes and 3.4 million views since sharing it on April 8, 2024. In total, she has gained 3.7 million likes for her various Chick-fil-A food combinations using her employee meal. “Since January, every day, I went to work at Chick-fil-A. I have been reviewing my employee meal since I started in January. I have garnered tens of millions of views, some of my individual videos, getting up to 3.4 million in just a few days,” MiriTheSiren expressed in a video. “And it’s been a beautiful experience. It’s been so great. I’ve inspired people to try new things at Chick-fil-A. I’ve been able to connect more with my community and the people that I serve because...

Apr 23, 2024

Rapper Behind For Viral TikTok Song '90mh' Ordered To Pay Sony Music Over $800K

A TikTok rapper will be going against Sony Music Entertainment in court. According to Billboard, 20-year-old rapper Dantreal Clark-Rainbolt, more commonly known as Trefuego, had a viral hit on TikTok thanks to his release of “90mh.” The songs was featured in at least 155,000 videos on the platform. Additionally, it has been streamed a minimum of 100 million times on Spotify. The outlet also reported he has garnered significant earnings from the song’s popularity, with estimates reaching almost $700,000. However, it appears the rapper won’t be able to roll in the dough for much longer. He is now in troubled water for utilizing a copyright sample from Toshifumi Hinata’s 1986 song “Reflections,” according to Rolling Stone. “Trefuego brazenly sought to ride the coattails of Hinata’s creativity and popularity without regard to the United States copyright laws or the rights of plaintiffs,” Sony’s attorneys wrote per Billboard. “He used and copied plaintiffs’ work without so much as...

Apr 15, 2024

TikToker Claims Crumbl Cookie Offered A PR Package In Exchange For A Viral Sound That He Says Garnered Nearly 100M Impressions

Pay equity is a constant fight for Black creators, and this was a daunting reality for TikTok creator Keandre Dre Hopkins. In February 2024, Hopkins, otherwise known as Dre in Dallas, took to the platform — which now shows he has 1.1 million followers as of this writing — to highlight Crumbl Cookie’s latest lineup, which included a purple sandwich cookie in partnership with pop star Olivia Rodrigo. His comedic input when critiquing the cookie turned into a viral sound bite: “Olivia Rodriguez, that lil Mexican girl that be crying. Zero out of 10.” The TikTok video has garnered 19.7 million views and 2.4 million likes so far. Furthermore, the sound was later used by Rodrigo in good humor on March 6, 2024, via TikTok and racked in 50.1 million views and 6.8 million likes as of April 5, 2024. @dreindallas @Crumbl Cookies ♬ original sound – Dre To no surprise, it appears Crumbl Cookie took wind of the viral video and reached out to Hopkins. In a TikTok video, he claims they were looking...

Apr 5, 2024

Why Is Twitter Now X?

In a significant shift, the social media platform Twitter has officially rebranded. Twitter is now “X” as the company seeks to encompass a broader range of services and better reflect its evolving identity. Since Elon Musk’s takeover of the platform in 2022, the social media app has seen significant changes as it appears to re-engage with users who have since moved on to Tiktok. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” said Musk in a “tweet.” He adds, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.” Much like the super app WeChat , Musk’s rebranding of Twitter to X aims to do everything a consumer can think of. From listening to podcasts, shopping online,...

Snoop Dogg Says He Helped A Company Reach A $100M Valuation, But 'Didn't Have The Game To Get A Piece Of The Pie'

In the early days of social media, Snoop Dogg didn’t truly see how he could use it to his advantage.

Dec 27, 2022

Megan Thee Stallion's Legal Team 'Exploring All Legal Options' Against Bloggers' Misinformation

The rise of uncredentialed blogs has increased the rate of how quickly misinformation is spreading to millions across the Internet.

Dec 23, 2022

Soulja Boy Announces He Will Create His Own Social Media App After Saying Farewell To Elon Musk's Twitter

The aftermath of Elon Musk’s acquisition of Twitter is continuing to change the platform as we know it. As previously shared by AfroTech, the Tesla CEO’s revamp has included a mass termination of employees, getting rid of employee resource groups (ERGs), charging for the verification process, and more.

Nov 14, 2022

Walmart Pulls Juneteenth Themed Ice Cream From Its Shelves After Facing Backlash On Social Media

“Capitalists are gonna capitalize.” Following social media backlash, which included the aforementioned comment, Walmart has removed a red velvet and cheesecake ice cream from its shelves that was meant to celebrate the upcoming Juneteenth holiday. I better not see yall buying this. Capitalists are gonna capitalize, but this is ridiculous. — CHUCK JIGSAW CREEKMUR (@chuckcreekmur) May 22, 2022

May 24, 2022

Exclusive: Adweek's Career Creator Of The Year DeAndre Brown Talks His Rise To Social Media Fame

Well known for his viral TikTok videos surrounding the Millennial and Generation Z experience in the corporate world, DeAndre Brown has been named Adweek’s Career Creator of the Year. “I am so blessed to be in this position,” Brown told AfroTech exclusively. “When I started creating the videos, I didn’t realize that I would reach so many people and they would relate to the content that I put out. It just really means a lot to me that I am able to connect to such an audience and also to give back and build such a strong community in such a short period of time.”

May 23, 2022

Elon Musk Makes Multi-Billion Dollar Offer To Buy Out Twitter With Plans "To Unlock Its Potential"

The saga between Twitter and Elon Musk continues. The founder and CEO of Tesla , recently purchased a 9.2% stake in the popular social media site, Twitter. After declining the opportunity to be a part of Twitter’s board , Musk made an unprecedented and unsolicited appeal to buy the social media company for $54.20 a share. This equates to an estimated $43 billion buy-out proposal. In a letter disclosed in an SEC filing for the sales offer, Musk wrote a letter to Twitter Chairman, Bret Taylor, describing the platform’s need to be redeveloped and transformed. “However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company. As a result, I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before my investment was publicly announced. My offer is my best...

Apr 14, 2022

DeAndre Brown Goes Viral On TikTok For Mocking Gen-Z and Millennials, But Finds There Is More To The Story

For decades on end, individuals from different generations have been engaged in notable conversations about the difference and nuances that exist between them. From Baby Boomers to Gen-Z, every generation has “a way” of doing things that influence the generation’s characteristics and identity. These days, people use TikTok to help spread these messages as well. Viral TikTok star, DeAndre Brown, has taken advantage of this generational phenomenon (specifically between Millennials and Generation Z) with videos meant to poke fun at generation differences in the workplace. As the self-proclaimed “corporate baddy”, Brown soon found that the two generations had more in common than their differences. Based on a report from Insider, Brown is an early 20-something working in consumer banking. He notes that he is the youngest person on his team based in Dallas, TX. It was this age difference that inspired him to join TikTok in mid-2021 to talk through his experience as a recent graduate of...

Apr 13, 2022

How TikTok And A Pair Of Sneakers Led To The FBI Arrest Of 22-Year-Old Chozen Terrell-Hannah

Chozen Terrell-Hannah may have gotten in trouble with the law thanks to a pair of sneakers he wore on TikTok. The Detroit News is reporting that the 22-year-old TikToker has been arrested in connection with a series of robberies in the greater metro area. But there might be an issue with his arrest. According to the outlet, eyewitnesses to the robberies described the suspect as a white man — and Chozen Terrell-Hannah is a Black man. However, the arresting FBI task officer claimed that other eyewitness accounts of the suspect point directly to Chozen Terrell-Hannah. “Based on my training and experience, I believe due to (Terrell-Hannah’s) light complexion, the victims of armed robberies, observing him under the circumstances and wearing the clothing described above, could describe him as either white or Black,” the FBI task force officer wrote. Regardless, he’s being held without bond pending a hearing later today in a federal court. The charges against the star include robbery...