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TikToker Claims Crumbl Cookie Offered A PR Package In Exchange For A Viral Sound That He Says Garnered Nearly 100M Impressions

Pay equity is a constant fight for Black creators, and this was a daunting reality for TikTok creator Keandre Dre Hopkins. In February 2024, Hopkins, otherwise known as Dre in Dallas, took to the platform — which now shows he has 1.1 million followers as of this writing — to highlight Crumbl Cookie’s latest lineup, which included a purple sandwich cookie in partnership with pop star Olivia Rodrigo. His comedic input when critiquing the cookie turned into a viral sound bite: “Olivia Rodriguez, that lil Mexican girl that be crying. Zero out of 10.” The TikTok video has garnered 19.7 million views and 2.4 million likes so far. Furthermore, the sound was later used by Rodrigo in good humor on March 6, 2024, via TikTok and racked in 50.1 million views and 6.8 million likes as of April 5, 2024. @dreindallas @Crumbl Cookies ♬ original sound – Dre To no surprise, it appears Crumbl Cookie took wind of the viral video and reached out to Hopkins. In a TikTok video, he claims they were looking...

Samantha Dorisca

Apr 5, 2024

Why Is Twitter Now X?

In a significant shift, the social media platform Twitter has officially rebranded. Twitter is now “X” as the company seeks to encompass a broader range of services and better reflect its evolving identity. Since Elon Musk’s takeover of the platform in 2022, the social media app has seen significant changes as it appears to re-engage with users who have since moved on to Tiktok. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app,” said Musk in a “tweet.” He adds, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.” Much like the super app WeChat , Musk’s rebranding of Twitter to X aims to do everything a consumer can think of. From listening to podcasts, shopping online,...

Snoop Dogg Says He Helped A Company Reach A $100M Valuation, But 'Didn't Have The Game To Get A Piece Of The Pie'

In the early days of social media, Snoop Dogg didn’t truly see how he could use it to his advantage.

Samantha Dorisca

Dec 27, 2022

Megan Thee Stallion's Legal Team 'Exploring All Legal Options' Against Bloggers' Misinformation

The rise of uncredentialed blogs has increased the rate of how quickly misinformation is spreading to millions across the Internet.

Ngozi Nwanji

Dec 23, 2022

Soulja Boy Announces He Will Create His Own Social Media App After Saying Farewell To Elon Musk's Twitter

The aftermath of Elon Musk’s acquisition of Twitter is continuing to change the platform as we know it. As previously shared by AfroTech, the Tesla CEO’s revamp has included a mass termination of employees, getting rid of employee resource groups (ERGs), charging for the verification process, and more.

Ngozi Nwanji

Nov 14, 2022

Walmart Pulls Juneteenth Themed Ice Cream From Its Shelves After Facing Backlash On Social Media

“Capitalists are gonna capitalize.” Following social media backlash, which included the aforementioned comment, Walmart has removed a red velvet and cheesecake ice cream from its shelves that was meant to celebrate the upcoming Juneteenth holiday. I better not see yall buying this. Capitalists are gonna capitalize, but this is ridiculous. pic.twitter.com/ngBPZDzWKk — CHUCK JIGSAW CREEKMUR (@chuckcreekmur) May 22, 2022

Samantha Dorisca

May 24, 2022

Exclusive: Adweek's Career Creator Of The Year DeAndre Brown Talks His Rise To Social Media Fame

Well known for his viral TikTok videos surrounding the Millennial and Generation Z experience in the corporate world, DeAndre Brown has been named Adweek’s Career Creator of the Year. “I am so blessed to be in this position,” Brown told AfroTech exclusively. “When I started creating the videos, I didn’t realize that I would reach so many people and they would relate to the content that I put out. It just really means a lot to me that I am able to connect to such an audience and also to give back and build such a strong community in such a short period of time.”

Samantha Dorisca

May 23, 2022

Elon Musk Makes Multi-Billion Dollar Offer To Buy Out Twitter With Plans "To Unlock Its Potential"

The saga between Twitter and Elon Musk continues. The founder and CEO of Tesla , recently purchased a 9.2% stake in the popular social media site, Twitter. After declining the opportunity to be a part of Twitter’s board , Musk made an unprecedented and unsolicited appeal to buy the social media company for $54.20 a share. This equates to an estimated $43 billion buy-out proposal. In a letter disclosed in an SEC filing for the sales offer, Musk wrote a letter to Twitter Chairman, Bret Taylor, describing the platform’s need to be redeveloped and transformed. “However, since making my investment I now realize the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company. As a result, I am offering to buy 100% of Twitter for $54.20 per share in cash, a 54% premium over the day before I began investing in Twitter and a 38% premium over the day before my investment was publicly announced. My offer is my best...

Josh Rodgers

Apr 14, 2022

DeAndre Brown Goes Viral On TikTok For Mocking Gen-Z and Millennials, But Finds There Is More To The Story

For decades on end, individuals from different generations have been engaged in notable conversations about the difference and nuances that exist between them. From Baby Boomers to Gen-Z, every generation has “a way” of doing things that influence the generation’s characteristics and identity. These days, people use TikTok to help spread these messages as well. Viral TikTok star, DeAndre Brown, has taken advantage of this generational phenomenon (specifically between Millennials and Generation Z) with videos meant to poke fun at generation differences in the workplace. As the self-proclaimed “corporate baddy”, Brown soon found that the two generations had more in common than their differences. Based on a report from Insider, Brown is an early 20-something working in consumer banking. He notes that he is the youngest person on his team based in Dallas, TX. It was this age difference that inspired him to join TikTok in mid-2021 to talk through his experience as a recent graduate of...

Josh Rodgers

Apr 13, 2022

How TikTok And A Pair Of Sneakers Led To The FBI Arrest Of 22-Year-Old Chozen Terrell-Hannah

Chozen Terrell-Hannah may have gotten in trouble with the law thanks to a pair of sneakers he wore on TikTok. The Detroit News is reporting that the 22-year-old TikToker has been arrested in connection with a series of robberies in the greater metro area. But there might be an issue with his arrest. According to the outlet, eyewitnesses to the robberies described the suspect as a white man — and Chozen Terrell-Hannah is a Black man. However, the arresting FBI task officer claimed that other eyewitness accounts of the suspect point directly to Chozen Terrell-Hannah. “Based on my training and experience, I believe due to (Terrell-Hannah’s) light complexion, the victims of armed robberies, observing him under the circumstances and wearing the clothing described above, could describe him as either white or Black,” the FBI task force officer wrote. Regardless, he’s being held without bond pending a hearing later today in a federal court. The charges against the star include robbery...

A Look Into How Rickey Thompson & Denzel Dion's Social Media Evolution Has Kept Them Booked & Busy

Evolving with social media is no small feat, yet Rickey Thompson and Denzel Dion have made it look easy. The online world has watched the two influencers and best friends grow up from six-second Vines to becoming YouTubers — because before TikTok, YouTube was where a class of Black content creators entered the space and took the Internet by storm. And things were clearly just beginning, as Thompson and Dion seemingly went on to make even bigger moves in the entertainment industry. In my opinion, their success is marked as wins, especially when up against not being awarded the same level of opportunities as their white counterparts. However, t he two have stayed ten toes down in the game for nearly a decade — even though the way Black content creators get treated hasn’t really improved much. Take, for example, how Black TikTokers are the creative masterminds behind some of the biggest trends on the platform, but still, Forbes’ list of the highest TikTok earners featured no Black...

Ngozi Nwanji

Feb 15, 2022

Instagram Announces New Tools And Features To Boost Online Safety For Teens

Instagram is taking further precaution for the youth’s online safety. To further ensure that teen users are protected and to ease worry on their parents’ end, the social media app has launched new tools and features including a “Take A Break” feature, according to an Instagram blog post. The latest feature aims to “ empower people to make informed decisions about how they’re spending their time,” Head of the tech giant, Adam Mosseri, wrote. “If someone has been scrolling for a certain amount of time, we’ll ask them to take a break from Instagram and suggest that they set reminders to take more breaks in the future,” he continued.

Ngozi Nwanji

Dec 7, 2021

Triller Says It's Going To Pay Up To $4K A Month In Cash & Equity To Black Creators

Triller, the app that is best known for working with the likes of Eminem and the VERZUZ brand, has announced a new equity program for Black creators. According to The Hollywood Reporter, the app has launched a funding program that will provide Black creators posting on the app $2,000 in cash and $2,000 in company equity per month. The contracts with the creators begin on Jan. 1, and participants are required to sign a one-year contract with the app to qualify for the payments. The program is called the Triller Assembly for Black Creators, and more details about it can be found here. The objective of Assembly for Black Creators is to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres available to consumer brands for integration and advertising opportunities. Creators who are participating in the program are required to post eight videos to Triller per month and eight different posts with...

Tabitha Brown Went Against Her Agent's Advice By Turning The Camera On Herself — And Became Everybody's Business

When Tabitha Brown asked the Most High for guidance about the direction for a potential acting career, she was surprised at the answer. The “mompreneur” and social media superstar had been trying for years to “make it” as an actress, and had some nominal success — but her agent had advised her against turning the camera on herself. “I wanted to be taken seriously as an actress,” she told AfroTech exclusively. “So, I listened to my agent when she said not to record things for YouTube, for Instagram, for any social media. I wanted to do stand-up — I wanted a TV show — and, honestly, I just felt stuck. So, I prayed about it, and I said to God, ‘I will do whatever you want me to do.’ Then, my daughter told me about this thing called TikTok. She said, ‘Mama, why don’t you start doing some videos?'” This was in March 2020 — the beginning of what would be known as “quarantine” to stop the spread of COVID-19. So, against her agent’s advice, Tabitha Brown turned the camera onto herself —...

Influencer JaLisa Vaughn-Jefferson Secured Over $800K Worth Of Brand Deals In 2021 By Documenting Her Life

Before the world recognized social media as a lucrative industry, influencers — before the proper term was coined — were stigmatized across platforms for choosing a field that wasn’t considered a “real” career. Lifestyle influencer and mother JaLisa Vaughn-Jefferson experienced this firsthand from her own family after she left her corporate job to pursue her new passion as a full-time content creator. “They lost it,” the influencer tells AfroTech after breaking the news of her decision. “It was so funny because they were trying so hard to be supportive. For their generation [this field] just doesn’t make sense. [At first] I didn’t really know what I wanted to do, so I was prepared to just try out different careers. I knew I wanted to be in technology and I knew I loved social media, but I wasn’t sure what the exact job title would be.”

Njera Perkins

Aug 31, 2021