Triller's New Initiative Aims To Help Black Creators Land The Brand Partnership Of Their Dreams
Photo Credit: Courtesy of Triller’s Assembly For Black Creators

Triller's New Initiative Aims To Help Black Creators Land The Brand Partnership Of Their Dreams

Triller continues to pledge its support for Black creators.

In a press release, the company announced its Assembly for Black Creators, an initiative that will bring together more than 250 Black content creators and major brands — including Popeyes and Hallmark — with an overall goal of helping the parties form relationships to create branded content.

“We started this effort with a deep appreciation of the huge impact Black Creators have had on culture and content around the world. With this series, we are catalyzing the need for brands, agencies, and media properties to invest in Black creators and media owners,” said Mahi de Silva, CEO of TrillerNet, parent company to Triller, Verzuz, Amplify.ai, and other media brands in an official statement. “Events like the Assembly for Black Creators are essential for pushing important industry-wide change, as it is scalable and repeatable, deploys spend directly to individuals and brands, and helps create a thriving ecosystem of media, bolstered by education, tools, and support.”

Brand managers and content creators are slated to meet in a virtual “Monetization Village,” where they will work together to build upon and execute real-time social media campaigns.

“Building direct, equitable relationships between creator and brand is the driving force for Assembly for Black Creators,” said Bonin Bough, Triller’s Chief Growth Officer, who has led the initiative for Triller. “With our innovative ‘Monetization Village,’ Black creators will work with best-in-class brands to gain a more substantial foothold in the ever-evolving digital marketing space. We’re fostering greater racial equity across media, and by bringing together creators and advertisers in a dynamic and supportive environment we will enhance opportunities for everyone.”

The first assembly will take place on Oct. 20, and then on Nov. 10 and Dec. 3, leading up to the Black Creator Conference in 2022.

The first day-long event will include keynote addresses from founders of the ground-breaking Verzuz platform, Swizz Beatz and Timbaland, along with remarks from Quavo, and will be curated by the leading Black-owned, Atlanta-based influencer house, The Collab Crib.

Click here for more information on Triller’s Assembly for Black Creators.