Travis Scott is back alongside Nike for his second shoe drop within two weeks, and this time he’s using his influence to give back to initiatives that are important to him.
His latest shoe with the leading athletic brand includes the Travis Scott Air Max 1 Wheat and within the first 30 minutes, it received over a million entries. This particular drop went through the Houston native’s own website so that it could go toward his Project Heal.
Launched in March, Project Heal is a multi-tier effort that funds initiatives near and dear to the “Pick Up The Phone” emcee’s heart.
As previously reported by AfroTech, Scott’s platform most recently awarded 100 students $10,000 each in scholarships to help fund their college education.
“In conjunction with the Cactus Jack Foundation, Project HEAL unites initiatives ranging from academic scholarships, free mental health resources, a creative design center and a first-ever, tech-driven solution for event safety,” read the organization’s website. “These efforts, independently and collectively, aim to solve challenges and overcome issues impacting the youth community.”
Currently, Project Heal is made up of four initiatives which include the Waymon Webster Scholarship Fund, the Expansion of CACT.US Youth Design Center, Mental Health Resources, and lastly, Stakeholder and Tech-Driven Solutions for Event Safety.
The program was launched on the heels of last year’s Astroworld Tragedy.
“Over the past few months, I’ve been taking the time and space to grieve, reflect and do my part to heal my community. Most importantly, I want to use my resources and platform moving forward towards actionable change,” said Scott in a previous statement on Instagram. “This will be a lifelong journey for me and my family. I will always honor the victims of the Astroworld tragedy who remain in my heart forever.”
Sales For Change
As the numbers continue to roll in, TMZ reported that sources close to Scott believe the latest initiative will have the opportunity to draw in millions of dollars for Project Heal.