Houston breeds a lot of heavy hitters in music, one of those being artist, director, and producer, Travis Scott. The “SICKO MODE” rapper has gone from being a self-proclaimed nerd — making beats in his room— to selling out tours, gracing magazine covers, and influencing a new generation of music lovers. 

According to Celebrity Net Worth, Scott built his $50 million net worth from touring, merchandise, and unique endorsements.

His first solo project, a mixtape called “Owl Pharaoh,” caught the attention of many as it featured some of hip-hop’s major players such as T.I, Wale, A$AP Ferg, and Meek Mill. The momentum from that project led him to be featured in XXL’s 2013 Freshman Class.

As Scott released projects and developed a signature sound, he built a loyal fanbase and developed the ability to reach consumers in an effective way. Corporations noticed that and made the “Antidote” rapper their “go-to pitchman,” according to Bloomberg.

Celebrity Net Worth reports he brought in $65 million from the “Astroworld” tour alone. In addition to touring, Scott partners with businesses around the release of his music. For his “JACKBOYS” project, he reportedly did a merchandise collaboration with Hot Wheels and almost instantly sold out.

In 2020, the rapper also partnered with McDonald’s for a Cactus Jack meal and merchandise. In addition, The Gamer reports he made $20 million from a virtual concert he did in collaboration with Fortnite this year. Next, he plans to release a spiked seltzer — in 2021 — called CACTI.