Everything Travis Scott touches is lit. Just look back at his partnerships in the last year with General Mills, Hot Wheels, Fortnite, McDonald’s, and PlayStation.
Now, the culture-defining rapper is linking up with Anheuser-Busch for his new brand, CACTI, a tequila-inspired agave hard seltzer.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Scott in a press release. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
The “Astroworld” rapper and his Cactus Jack creative collective worked closely with the brew distribution giant to create the flavors, packaging, ingredients, branding, marketing plan, and more for CACTI. Tagged as “DOWN TO EARTH INGREDIENTS. OUT OF THIS WORLD FLAVOR,” the L.A.-brewed beverage is made with 100% premium blue agave and will be available in lime, pineapple, and strawberry flavors.
“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” said Fabricio Zonzini, VP of Beyond Beer at Anheuser-Busch. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”
Try La Flame’s CACTI when it hits shelves in Spring 2021 — and drink responsibly.