TikTok, Shopify Launch New Partnership With Campaign Celebrating Black-Owned Businesses
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TikTok, Shopify Launch New Partnership With Campaign Celebrating Black-Owned Businesses

TikTok and Shopify are officially in business together, announced today.

The new global partnership will allow Shopify’s over one million merchants to drive sales to TikTok’s young audience, reports TechCrunch. In addition to running marketing campaigns on the social media platform, Shopify merchants will have access to TikTok for Business features, including its ads management tool which will help turn product information into native, shareable in-Feed video content.

To show off the partnership, Shopify and TikTok launched #ShopBlack, a campaign that celebrates Black-owned businesses. From Nov. 10 through Nov. 15, TikTok users can browse videos of over 40 Black Shopify merchants via the new hashtag.

“TikTok is one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the U.S. alone,” said Satish Kanwar, Vice President of Product at Shopify. “The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”

Previous to a global rollout, Shopify granted access to a limited number of merchants for a beta test. Starting today, all users can use the new feature and are being offered a $300 ad credit to get started with their first TikTok campaign.

“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally.”

TikTok in-app features that will make it easier for users to discover Shopify products are to come.