The launch of TikTok in 2016 rewrote the entertainment industry due to its cultural impact bolstered by viral dance challenges, the rise of the new celebrity, and highly engaging micro-video content. Since its debut, the application has garnered over two billion users globally and has become an important marketing tool for music industry hopefuls and professionals who hope their music gains traction with users.
Hits such as Drake’s “Toosie Slide” and record-breaking “Old Town Road” by Lil Nas X, received millions of streams that can be attributed to the content created by TikTok users.
1. TikTok Radio Launch
Now, TikTok music has found a new hub partnering with SiriusXM to launch TikTok Radio, a full-time streaming station, which can be accessed in vehicles, all devices, and on the SXM APP beginning at 12 p.m. EST on Aug. 23.
@siriusxm 🥁 Introducing @tiktok Radio!🥁 Hosted by your favorite creators & featuring your favorite trending songs. Check out TikTokRadio, only on SiriusXM.🙌
“Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live national radio and our streaming platforms,” shared President and Chief Content Creator Scott Greenstein in a press release.
“The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today’s music culture and community. TikTok creators will be delivering new audio experiences for our listeners as they tap into the latest music trends on TikTok.”
2. What Can TikTokers Expect?
Listeners can anticipate to hear a collection of trending songs, old hits, and rising artists presented by some of the app’s top creators including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj). The creators will exclusively share with fans personal anecdotes from viral challenges.
Throughout the week, the launch will include takeovers from pop artists like Normani and Lil Nas X for the “Creator Invasion” sector. Fans will have to tune in exclusively for the latest updates from some of the apps most-followed creators.
Each Friday at 2 p.m. CT, “The TikTok Radio Trending Ten” will feature trending songs circulating on TikTok and will be readily available on the SXM app indefinitely. DJ Habibeats and DJ CONST will keep the party going mixing trending TikTok songs from TikTok’s “For You” feed live on Friday and Saturday at 7 p.m ET.
The launch of TikTok Radio opens a new gateway for TikTok to direct personalized content to TikTok fanatics and provide the music industry with a new platform for establishing and rising artists.
