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Kevin Hart may be ready to conquer a new industry. According to a press release, the entertainer and businessman teamed up with tequila producer Juan Domingo Beckmann to launch a new tequila brand, Gran Coramino™. The pair merged Beckmann’s knowledge of the tequila industry with Hart’s drive to produce top-quality tequila in hopes of creating community. Now, the entrepreneurial venture, which was two years in the making, has led to a “perfectly smooth and uniquely balanced Reposado Cristalino tequila” made in the oldest distillery in Latin America.
Every move corporate powerhouse Dia Simms makes is to create more opportunities for minorities and women. “Representation is sorely lacking, and I really believe it’s important that we make sure we repeat that over and over again — and change it. ” The former DeLeón executive was recently named the CEO of Lobos 1707, a luxe tequila and mezcal brand founded by Diego Osorio and backed by basketball star LeBron James. Simms’ inspiration for her journey began in East Elmhurst, Queens, where she had a front-row seat to Salt-N-Pepa who danced in a neighboring backyard. Witnessing this female duo grow into a global phenomenon subconsciously impacted her to see the power in culture and the almighty buying power of the Black community. Since then, Simms has served as the first president of Combs Enterprises and one of the few Black women to navigate the spirits world as an executive. So, how can Black women have a seat at the table? Simms suggests that “we build a bigger table.” Editorial...
LeBron James is the king of off-court investments. Back in November, the Lakers player invested in Lobos 1707 Tequila, an agave spirits brand founded by former Deleón execs Dia Simms and Diego Osorio, reports The Spirits Business. James and his longtime business partner Maverick Carter co-led the backing as part of the Main Street Advisors’ (MSA) investment group. Additionally, basketball players Anthony Davis and Draymond Green, American sports agent Rich Paul, and investment firm Torch Capital have backed the tequila brand. “I knew the first time I tasted Lobos 1707 Tequila that it was special,” said James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping Tequila with my friends, and we want a brand that speaks to us.” View this post on Instagram A post shared by Dia Simms (@diasimms) Lobos 1707 is a 100 percent espadín agave roasted in an open Oaxacan fire pit. The brand includes an...