Kevin Hart’s tequila brand is making its debut in the National Football League (NFL).

The comedian and actor’s tequila brand, Gran Coramino, has teamed up with Pennsylvania’s Philadelphia Eagles for a multi-year partnership, according to Boardroom. The partnership marks Gran Coramino as the football team’s official luxury tequila.

Being a Philly native and an Eagles fan, while stepping further into spirits ownership, Hart believes the partnership feels like the right fit.

“It’s just the alignment of it all,” Hart told the outlet. “You’ve got to look at the facilities, the environments that embed a high volume of people, and when you can partner or build those relationships that allow you to be the face of or the signature choice for them. I think this is just setting the precedent as to what we can do.”

In addition to Gran Coramino, Hart has been working overtime as an entrepreneur. As previously reported by AFROTECH, his portfolio includes Hart House, his vegan and plant-based fast-food restaurant with several locations  in and near Los Angeles, CA. For each venture and partnership with brands, Hart says alignment and authenticity are key factors.

“There’s a simple through-line to all that I’ve been able to do,” he told Boardroom. “And that’s from my space in health and wellness to now spirits, to entertainment and media, and also going over to athleisure. And you can even go into food. How do I best position myself to build that through-line and complete a circle?”

He continued, “And you got to keep adding the things that get you to go around that circle in a manner of ease and not one of hearts. So as an entrepreneur [who] prides himself on being creative and really aggressive in the space of partnering, this is the best way to do it.”

Thanks to the new Philadelphia Eagles partnership, fans can now grab Gran Coramino cocktails at Gran Coramino bars within Lincoln Financial Field.