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Formula 1 Champion Lewis Hamilton Is Co-Founder Of The First-Ever Distilled Non-Alcoholic Blue Agave Spirit In The World

Lewis Hamilton and his co-founder are disrupting the spirits industry. On Oct. 25, 2023, the Formula 1 champion joined Casa Lumbre Co-Founder Iván Saldaña to debut Almave, the first-ever distilled non-alcoholic blue agave spirit in the world, according to a press release.

Oct 25, 2023

Jeezy Predicts The Future Of His Defiance Fuel Brand — 'Probably Dr Pepper Or Somebody's Gonna Pick Us Up'

Jeezy is not letting up on building out his empire. As previously reported by AFROTECH, the entrepreneur also known as Jay Wayne Jenkins has made a name for himself in real estate in Atlanta, GA. In an interview with Forbes, he spoke on the fulfillment of it allowing him to take care of his family and serve as a testament to the challenges he once faced.  

Sep 11, 2023

Meet Brittany Penny, Kentucky’s First Black Woman CEO Of A Bourbon Brand In The Commonwealth’s History

Brittany Penny is the first Black woman CEO behind a Bourbon company in the state of Kentucky. “For me being the first is truly inspiring and I don’t take it lightly at all. I definitely want to be the first but I don’t want to be the last,” Penny said, according to the outlet.

Aug 22, 2023

Playboi Carti Enters Into The Spirits Industry With Set Launch Of His Own Cocktail That 'Reimagines The Wine Category'

Playboi Carti’s latest move has moved him into the spirits market. According to a press release, the rapper was announced as one of the founding partners for Thomas Ashbourne Craft Spirits.

May 3, 2022

Black Founders Link to Develop Plant-Based Cocktails After Tweet Goes Viral

Manifestation is powerful. Just ask business owners Tai Applewhite and Paul Owusu. The two founded plant-based adult beverage company Phreshly after Applewhite’s belief in a distant dream and Owusu mixed Prosecco and vodka per advice from “Insecure’s” Issa Dee . “I had been making cocktails at home to pass time after my wife and I were both laid off due to COVID-19,” he explained to AfroTech about his viral tweet . “Two days after the tweet garnered some traction, I developed the idea for Phreshly.” Similarly, Applewhite was doubling as a makeshift mixologist in her Atlanta home when she saw Owusu’s fleeting thoughts , but it stuck with her. She instantly messaged him to discuss a possible collaboration. “Our shared goal is to create tastier and healthier drink options,” she said. Phreshly’s lineup of forthcoming cocktails are made with honest ingredients: seven times distilled sugar cane vodka, sparkling water, agave from minority-owned farms, and considered blends of fruits, teas,...

Jul 29, 2020