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Rap Snacks

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James Lindsay Created Rap Snacks Without Outside Investors, And It Later Caught The Attention Of His Now-Limited Partner, Master P

Rap Snacks is on a mission to create a lasting impression on the culture through its business blueprint. Created in 1994 by James Lindsay, Rap Snacks has energized the business and music landscape for Hip-Hop artists that include Master P, who now serves as limited partner, and other relevant artists such as Lil Baby, Rick Ross, Snoop Dogg, and Nicki Minaj.

Samantha Dorisca

Jan 23, 2024

Rap Snacks Expands Into The Transportation Industry, Intends To Leverage Its Platform To Aid Small Businesses

The sky is merely the limit for Rap Snacks as the business continues to expand.

Shanique Yates

Oct 13, 2023

Romeo Miller Says He 'Promoted A Company For Free For 15+ Years' And Was Never Paid Or Saw A Contract

The early 2000s serve as a nostalgic point for many people. However, there are two rappers who had fans in a proverbial chokehold based on their talent and look. These two young men were Lil Bow Wow and Lil Romeo. While many argue that their approach and trajectories differed, no one can deny the impact the two had on culture. From becoming the face of “106 & Park” to going to lead the Nickelodeon show, “Romeo!” – Lil Bow Wow and Lil Romeo were significant parts of the artistic success the 2000s brought. Although those moments live in people’s brains rent-free, if you fast forward to adulthood, the realities of both superstars are far different. Lil Bow Wow now prefers his government name Shad Moss, and Lil Romeo has dropped the little and has fully embraced adulthood as an entrepreneur and businessman. This intersection of adulthood and business acumen is where Romeo finds himself today. And the occurrences that surround the situation are enough to “make ‘em say ugh.”

Josh Rodgers

Dec 19, 2022

Rap Snacks Sued By Mattel For Violating Its Trademark Rights With Nicki Minaj's 'Barbie-Que' Chips

Nicki Minaj has become known for having a ride-or-die fanbase, “the Barbies” — also known as “the Barbz.” To honor her loyal supporters, Rap Snacks partnered with the Harajuku Barbie in June for her own edition of Rap Snacks, The Barbie-Que Honey Truffle Potato Chips, as previously reported by AfroTech. “Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release at the time of the launch, according to PEOPLE. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.” But it appears that what started as “legendary” has turned into a legal battle.

Ngozi Nwanji

Aug 15, 2022

InterApp Aims To Use $1.2M Pre-Seed Funding To Make Augmented Reality A Necessary Consumer Tool

InterApp has successfully raised over a million dollars in its pre-seed funding round. It has just raised $1.2 million to fulfill its mission to make augmented reality (AR) a necessary tool for consumers. “This funding round will empower InterApp to scale up and 10x its marketing reach, exposure and distribute high fidelity content that communicates InterApp’s proposition value,” InterApp CEO and co-founder Will Brown exclusively told AfroTech. Over the past three years, the company has been on the rise thanks to strategic partnerships with brands like Rap Snacks and SXSW. View this post on Instagram A post shared by InterApp (@interappusa) What’s more, currently, it’s been aiming to lead the charge when it comes to AR brand adoption for consumer engagement.

Shanique Yates

Jul 21, 2022

Nicki Minaj Introduces Barbie-Que Honey Truffle Potato Chips In Collaboration With Black-Owned Rap Snacks

Nicki Minaj is the latest star to join Rap Snacks and its lineup of celebrity partnerships that include Migos, Boosie, Romeo Miller, Fabolous, Rick Ross, and Lil Baby, among others, as AfroTech previously told you.  

Samantha Dorisca

Jul 1, 2022

Moneybagg Yo Gets His Own Rap Snack Flavor After Setting Out To Net $100M With His Water Brand

Scared money don’t make no money — but that is not the case for Moneybagg Yo! The rapper just dropped a new line of chips for Rap Snacks. This follows two years after Moneybagg Yo made an announcement on Twitter revealing he had finalized a deal with the brand. “Just Close Deal Out Wit Rap Snacks, Let Me kno Wat Flavors Y’all Want GO,” Moneybagg Yo wrote. Just Close Deal Out Wit Rap Snacks Let Me kno Wat Flavors Y’all Want GO!! 👇🏾 — Certified Speaker (@MoneyBaggYo) May 18, 2020 Rightfully so, Moneybagg Yo’s name is front and center on the packaging and it appears the drop is in the flavor Dill Pickle Jalapeño Chips. The rapper was found sharing his Rap Snacks on Tuesday (March 29). “Pack just dropped, man,” an unidentified voice said in the Instagram video. “We getting chip money, too, now,” the man continued. View this post on Instagram A post shared by 2Cool2Blog (@2cool2bl0g) Moneybagg Yo now joins a notable group of hit rappers with their own set of...

Samantha Dorisca

Mar 31, 2022

Master P Talks The Power Of Possession: 'Ownership Is One Thing, But Control Is The Most Important Thing'

It’s no secret that the legendary Master P has the knowledge for days when it comes to lessons of owning your own. Among many things, the rapper turned entrepreneur — born Percy Miller — is an icon. For decades, he has built and maintained an empire that is rooted in remaining true to yourself and trusting God, and he has been bringing his family (and the culture) with him every step of the way. AfroTech sat down with the icon to discuss what the journey to success has looked like for him over the years, advice for the culture, and why his family will always be one of his main values, plus more, ahead of the premiere of his “UNCENSORED” TV One episode.

Shanique Yates

Mar 18, 2022

Master P And Snoop Dogg Become Business Partners For New Iconic Rap Snacks

Snoop Dogg and Master P are both the definition of hustlers. So, it’s only right that the two are now officially business partners. The upcoming Super Bowl performer’s wine, 19 Crimes, has been circulating in stores and now, his face is going on chip bags next. Rap Snacks co-founder Master P has brought fellow Hip-Hop legend Snoop Dogg on as a new brand ambassador to create Snoop Dogg Icon Chips, according to BET. “Don’t nobody have more chips than me. Just did a deal with the new brand ambassador, Snoop Dogg. We are family and there’s enough for all of us to eat. We agreed on a 50/50 partnership. And the new Snoop Dogg Icon chips are coming soon in three flavors. I’m committed to continue educating and giving our people the blueprint on building economic empowerment. Trust the process. We’re taking over the grocery stores, they can have the streets,” he wrote via Instagram. View this post on Instagram A post shared by Master P (@masterp) Master P is always about empowering the...

Ngozi Nwanji

Feb 8, 2022

Rap Snacks, InterApp Team Up To Bring Augmented Reality To Snack Culture

Rap Snacks is full of flavor and innovation! In a recent announcement, the company has disclosed a new partnership with InterApp Inc., the provider of the InterApp Augmented Reality (AR) platform, to both empower and entertain Hip-Hop fans and up-and-coming artists with AR experiences for the snack culture. Thanks to InterApp — graphic designers, agencies, artists, authors, printers, and businesses of all sizes, can add interactive AR experiences to packaging, labels, apparel, art and custom print with the help of intuitive web-based software and step by step wizard functionality. Courtesy of Rap Snacks Although the brand is known for its distinctive packaging with some of the hottest faces in the industry, which include Cardi B, Lil Baby, Migos, The Notorious B.I.G. and more, they can now offer exclusive media content, games and rewards to Rap Snacks fans and supporters with the new partnership. “Rap Snacks taps into the entrepreneurial spirit of Hip-Hop on every level, from the...

Shanique Yates

Nov 12, 2021