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After taking legal action against McDonald’s in 2021, Byron Allen has filed yet another lawsuit. According to Deadline, the media mogul’s companies including Weather Group, Entertainment Studios Networks (ESN), and CF Entertainment have sued Nielsen. Allen Media Group claims that the ratings company has undercounted its viewers and was unreliable for Allen’s ESN networks, given their limited distribution. “This lawsuit is about Nielsen’s outdated, unreliable and broken television ratings service, and the resulting harm suffered by media companies who rely on Nielsen to sell ad time,” the complaint explains, according to Deadline. In addition to its alleged inaccuracy, ESN also claimed Nielsen failed to tell ESN the truth about its ratings services, which the company reportedly already knew. “Nielsen did not tell Entertainment Studios the truth – that, in reality, its ratings services were not reliable for networks like those owned by Entertainment Studios,” the suit details. Within...
On Friday, Media mogul Byron Allen and his company CF Entertainment filed a formal lawsuit against ratings provider The Nielsen Company for reportedly having “predatory pricing,” according to The Hollywood Reporter . THR reports CF Entertainment has sued Nielsen “for breach of contract and unfair competition and unjust enrichment.” The media company claims that Nielsen is extorting it over ratings and “can’t do business with advertisers without that information.” CF’s Attorney Sean Berkowitz filed a formal complaint detailing the accusations stating: “Nielsen’s stranglehold on viewership data and the fact that it supplies the only currency accepted by advertisers gives it lopsided leverage when entering into ratings agreements with broadcasters such as CF Entertainment. Nielsen knows that its ratings information is essential to a network’s ability to recover revenue from advertisers, because advertisers only pay based Nielsen’s upon proof of performance. If a network cannot provide...