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After taking legal action against McDonald’s in 2021, Byron Allen has filed yet another lawsuit. According to Deadline, the media mogul’s companies including Weather Group, Entertainment Studios Networks (ESN), and CF Entertainment have sued Nielsen. Allen Media Group claims that the ratings company has undercounted its viewers and was unreliable for Allen’s ESN networks, given their limited distribution. “This lawsuit is about Nielsen’s outdated, unreliable and broken television ratings service, and the resulting harm suffered by media companies who rely on Nielsen to sell ad time,” the complaint explains, according to Deadline. In addition to its alleged inaccuracy, ESN also claimed Nielsen failed to tell ESN the truth about its ratings services, which the company reportedly already knew. “Nielsen did not tell Entertainment Studios the truth – that, in reality, its ratings services were not reliable for networks like those owned by Entertainment Studios,” the suit details. Within...
On Friday, Media mogul Byron Allen and his company CF Entertainment filed a formal lawsuit against ratings provider The Nielsen Company for reportedly having “predatory pricing,” according to The Hollywood Reporter . THR reports CF Entertainment has sued Nielsen “for breach of contract and unfair competition and unjust enrichment.” The media company claims that Nielsen is extorting it over ratings and “can’t do business with advertisers without that information.” CF’s Attorney Sean Berkowitz filed a formal complaint detailing the accusations stating: “Nielsen’s stranglehold on viewership data and the fact that it supplies the only currency accepted by advertisers gives it lopsided leverage when entering into ratings agreements with broadcasters such as CF Entertainment. Nielsen knows that its ratings information is essential to a network’s ability to recover revenue from advertisers, because advertisers only pay based Nielsen’s upon proof of performance. If a network cannot provide...
Black culture is taking over the digital world with its rising popularity. From fashion, sports and music, its influence is pouring over into every facet of American lifestyle consumption. With the rapid increase of Black influence in social media, such as subgroups like Black Twitter and other cultural platforms, Black Americans are filling in the gap that brands have long neglected. We are steadily bypassing barriers by utilizing online platforms to share and control our own content through podcasts, music, film, entertainment and education. Due to the strong presence online of Black influencers and professionals, brands are taking notice of the needs, interests and concerns of this demographic due to the large buying power. African-American buying power was $1.3 trillion in 2017 and the Selig Center estimates that the nation’s African-American buying power will rise to $1.54 trillion by 2022. Nielsen’s latest report, titled “Consumers to Creators: The Digital Lives of Black...
Some claim they saw it coming, and others would say that nobody could’ve called it, but Kendrick Lamar turned the 2025 Super Bowl LIX Halftime Show into his moment — a masterclass in artistry, storytelling, and cultural dominance. The Numbers Don’t Lie How’d he do it? He dominated the moment and has the numbers to back it up. According to Yahoo! Entertainment, the 2025 Super Bowl set a new standard in viewership, with Nielsen fast national figures and Tubi/NFL first-party analytics reporting record-breaking numbers. The Philadelphia Eagles secured a decisive victory over the Kansas City Chiefs as an estimated 126 million viewers tuned in. The broadcast reached its highest point, with 137.7 million viewers, just before the halftime show featuring Lamar. According to Roc Nation and Fox Sports, it stands as the most-watched halftime show in history with 133.5 million views during the performance. The NFL highlighted this achievement by sharing the announcement on its official X...
Allen Media Group has decided not to proceed with its initial plan to terminate or reassign nearly 100 local meteorologists following significant public outrage. As AFROTECH™ previously reported, the media company owned by Byron Allen planned to eliminate meteorologists at over 36 local television stations and replace them with pre-recorded forecasts from a hub of The Weather Channel, which was acquired for $300 million in 2018. However, on Friday, Jan. 24, 2025, NewsCast Studio reported that the media company reversed the decision aimed at streamlining operations and reducing costs. “While not all staff and meteorologists are safe, a majority will remain in their roles. Earlier today, employees were informed of their termination dates, but this afternoon they were told, ‘Allen will no longer hub the weather from Atlanta, and your job is still there,'” meteorologist Emily Pike of WMTW in Westbrook, ME, wrote on Facebook. WAAY in Huntsville, AL, and WTVA in Tupelo, MS, are two...
It’s a beautiful thing to be creative and paid. Black people drive culture around the globe. I t isn’t a secret. Yet, when it comes to the proper credit and compensation the conversation is strikingly different. In a recent study, MSL Group, a PR firm, revealed that there is a 35% pay gap between white and Black content creators, with the latter group making a significantly lower amount than their white counterparts in the content creation space. Day 2 of the 2024 AFROTECH™ Conference kicked off on Nov. 14 with a discussion between creatives Imani Ellis, founder and CEO of The Creative Collective NYC, known for its annual CultureCon, and Shannae Ingleton Smith, co-creator of influencer agency Kensington Grey, for a discussion called “The Business of Creativity.” As founders, the pair have a firsthand account of life in America as content creators, and they’ve developed platforms that pour into Black creatives. Whether it’s through time and energy, resources, etc., they’re on a...
Pay equity is a constant fight for Black creators, and this was a daunting reality for TikTok creator Keandre Dre Hopkins. In February 2024, Hopkins, otherwise known as Dre in Dallas, took to the platform — which now shows he has 1.1 million followers as of this writing — to highlight Crumbl Cookie’s latest lineup, which included a purple sandwich cookie in partnership with pop star Olivia Rodrigo. His comedic input when critiquing the cookie turned into a viral sound bite: “Olivia Rodriguez, that lil Mexican girl that be crying. Zero out of 10.” The TikTok video has garnered 19.7 million views and 2.4 million likes so far. Furthermore, the sound was later used by Rodrigo in good humor on March 6, 2024, via TikTok and racked in 50.1 million views and 6.8 million likes as of April 5, 2024. @dreindallas @Crumbl Cookies ♬ original sound – Dre To no surprise, it appears Crumbl Cookie took wind of the viral video and reached out to Hopkins. In a TikTok video, he claims they were looking...
Editorial Note: Opinions are the writer’s own and not those of AfroTech. Artificial intelligence (AI) has quickly and deeply infiltrated our daily lives — beyond simply getting the weather from smart speakers to now taking orders at local drive-thru restaurants. AI has become a part of our day-to-day routines at a speed many of us could not have predicted. Now that the Writer’s Guild of America (WGA) strike is well underway, along with several concerning headlines emerging about how generative AI adoption has outpaced our ethics around it, there should also be concern about how AI will continue to disrupt our media landscape — and representation in particular. Indeed, enacting parameters around the use of AI is part of the WGA strike demands, including regulating the use of AI technology to prevent AI from being used as source material, or to write/ rewrite literary material, among other tasks the technology could complete instead of actual writers. As Misa Makwakwa Masokameng...
Editorial Note: Opinions are the writer’s own and not those of AfroTech. There is a persistent myth that investing in Black businesses is a charitable endeavor rather than a profitable one. In fact, almost twice as much money is donated to BIPOC focused nonprofits vs. invested in BIPOC founded startups. This myth assumes that Black entrepreneurs are not capable of producing the same level of returns as their white counterparts. However, research has shown that investing in Black-owned businesses can be extremely lucrative. A report by McKinsey & Company found that companies with diverse executive teams are 33% more likely to have above-average profitability than those without diversity. Furthermore, a study by the National Bureau of Economic Research found that companies with Black CEOs receive higher valuations than those with white CEOs. Despite these findings, Black founders continue to face significant obstacles when it comes to securing funding. In 2022, only 1% of all venture...
Ray J is creating his own lane. According to The Jasmine BRAND, the actor, singer, television personality, and entrepreneur will be launching a digital network. Although specifications on the new venture have not yet been disclosed, it’s been said that the network will feature original content. If the reports are in fact true, the move would come at a time when traditional television is facing competition as the growing interest with streaming giants like Netflix, Amazon Prize, Disney+, and Peacock continues. According to CNBC, “Nielsen, known for measuring television usage in the United States, said Thursday that 64% of time spent on televisions was on network and cable TV, while 26% of time was spent on streaming services such as Netflix and Hulu. Another 8%, categorized as “Other,” includes video-on-demand, streaming from cable set-top boxes, and other TV uses, such as gaming and watching DVDs.”
Within the span of the NFL’s existence, minorities and women being allotted job opportunities has been exceptionally rare. Now, according to CNN, it’s mandatory for the league to bring the underrepresented groups onboard. The outlet reports that it’s now become a requirement for NFL teams to hire a minority or female offensive coach for the 2022 season. The announcement also included the league’s plans to expand on its Rooney Rule to help more women land front office roles, along with its new diversity committee with a “focus on senior-level coach and front office personnel positions.” The timing for the changes in the NFL’s hiring protocol follows after the heat it’s gotten for its lack of diversity highlighted in Brian Flores’ filed lawsuit. As previously reported by AfroTech, the former Miami Dolphins head coach sued the league for “racism in hiring.” “God has gifted me with a special talent to coach the game of football, but the need for change is bigger than my personal goals,”...
In January 2021, AfroTech reported that uLesson — an African edtech startup — announced it raised a $7.5 million Series A funding round for its online learning platform to make remote learning a breeze. Now, less than a year later, it has announced that it’s raised $15 million in a Series B funding round, according to TechCrunch. Five investors led their latest round — Tencent, Nielsen Ventures, and existing investors Owl Ventures, TLcom Capital, and Founder Collective — in what is said to be the largest known investment for an edtech startup in Africa.
COVID-19 prompted millions of Americans to adopt new at-home practices to reduce the risks of contracting the disease. Do-it-yourself ( DIY ) routines have become a highly sought-after trend accelerated by COVID-19. About 41 percent of African American women relied less on professional hair services and became avid in-store beauty shoppers, Neilsen previously reported. African Americans attribute $1.2 trillion in consumer power, according to a 2018 report from Neilsen. The beauty industry has often been criticized for its absence of diversity with many Black individuals struggling to find quality products. Rising tension during the Black Lives Matter movement in conjunction with COVID-19 propelled many companies to diversify their products. Proctor and Gamble (P&G), one of the world’s largest advertisers, led efforts to advocate for change within the industry. P&G launched cultural campaigns shedding light on racial bias and challenged the beauty industry’s lack of attentiveness to...