The Grammy Awards marked a major moment for Beyoncé — and her Spotify streams.
After taking home the Album of the Year award for the first time on Sunday, Feb. 2, 2025 — following four previous nominations without a win — the singer’s eighth studio album “Cowboy Carter” saw a 795% increase in streaming on Spotify compared to the previous day, according to Variety.
Tracks such as “My Rose” and “Oh Louisiana” experienced a 175% increase, while “Ameriican Requiem” rose by 170%. “Protector” increased by 150%, “Alligator Tears” by 140%, and “II Most Wanted” by 135%.
“I just feel very full and very honored. It’s been many, many years,” Beyoncé said during her Grammy acceptance speech. “I just want to thank the Grammys, every songwriter, every collaborator, every producer, for all of the hard work.”
Beyoncé’s Album of the Year win made her the first Black woman to win since Lauryn Hill for “The Miseducation of Lauryn Hill” in 1999.
The Houston, TX, native also won the Best Country Album and Best Country Duo/Group Performance awards for her collaboration with Miley Cyrus, “II Most Wanted.”
Beyoncé released “Cowboy Carter” on March 29, 2024, in partnership with Parkwood Entertainment and Columbia Records, according to AFROTECH™.
The 27-track album has significantly impacted the music scene, breaking Spotify’s record for the most streams in a single day upon release and debuting at No. 1 on the Billboard 200 chart. Following its release, there was also a notable increase in demand for cowboy apparel from Black-owned businesses, per AFROTECH™.
When Spotify Wrapped was released last year, the streaming service shared that the music icon inspired over 36 million people to listen to country music for the first time in 2024.
“This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t,” Beyoncé said during a 10-day countdown on Instagram.
“But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive,” she added. “It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives educating on our musical history.”
View this post on Instagram
